Motivators for Using on-Demand Vehicle Sharing Services in Brazil

Violín, Fábio Luciano

doi:10.15728/bbr.2021.18.6.3

Cited by 5 publications

(6 citation statements)

References 2 publications

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“…This inference is supported by studies such as those by Lagos et al, 2019;Geissinger et al, 2020. In this way, it is inferred that female consumption behavior can undergo severe changes according to the motivators and the period of use, which means that categorizing consumers into usage ranges may not be an exact measure of the way they make the decision to use. Such notes are corroborated by research such as those by Nourani et al, 2020 andViolin, 2021a. .…”

Section: Commonalitiessupporting

confidence: 68%

“…In the blue circle, the variables of a technological nature are observed, indicating that they belong to the 3 dimensions. The impact and importance of the technological characteristics of the offer and its ordering form are corroborated by Rangel et al, 2021;Shi et al, 2021. In turn, the reduced price and the expectation of benefits (red circle) indicate the utilitarian and individual character of the use, that is, the personal advantages associated with the cost are important drivers of use, which is corroborated by Moody et al, 2021;Violin, 2021a. Such elements distinguish this offer of public transportation modes, which has in its characterization price, time, boarding place and other passengers as variables that cannot be defined by consumers. This inference is echoed in studies such as those developed by the Fia Foundation; CAF, 2017 and Costa et al, 2021 and appear as relevant among the four use motivators listed above.…”

Section: Commonalitiesmentioning

confidence: 78%

“…Considering the above, the hypothesis is pointed out that female consumption is determined by variables similar to those of the general public -such as cost, interests in use (expectation of benefits) and technology-based facilitators (time, boarding) - (Rangel et al, 2021;Agarwal et al, 2022) added with elements aimed at self-preservation, such as forms of harassment and risk of life (Colodetti; Melo, 2020; Shi et al, 2021;Bezerra, 2021) impacted by the reason for use (Soto Villagrán, 2019) and the periods of the day when users use the service (Violin, 2021a).…”

Section: Women Yesmentioning

confidence: 99%

“…Ride-hailing can be understood as an on-demand means of commuting based on a platform or mobile device application that connects drivers and passengers (Violin, 2020) and represents an important phenomenon of the modern mobility industry considering its expansion and scope, transforming the form of supply in the places where it is inserted, notably from the proliferation of access platforms, popularization of smartphones and Internet 2.0 (Violin, 2021a), generating a substantial volume of new companies operating in the segment, such as Lady Driver, Femi Taxi, Blablacar Só para Elas, among others (Microsoft Store, 2022).…”

Section: Introductionmentioning

confidence: 99%

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Female Consumption Drivers Associated With Ride-Hailing in Brazilian Capitals

Violín

Zorzi

Arizaga

et al. 2022

GCG

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El estudio propuso un modelo explicativo del comportamiento de consumo femenino asociado con el transporte compartido en Brasil. Se realizaron 2176 entrevistas en capitales representativas de las cinco regiones del país, lo que permitió señalar que el uso se da de forma utilitaria con apoyo de facilitadores tecnológicos, evidenciando la preocupación de las mujeres con la violencia física y/o psicológica. Los resultados representan un avance teórico al revelar la conmutabilidad de variables según los motivos de uso y el período de viaje, que modifican el orden y grado de importancia de los inductores de la toma de decisiones, indicando que en situaciones de ocio u obligaciones sociales en la noche, aumenta el nivel de relevancia de las variables relacionadas con las formas de acoso y autoconservación. El comportamiento intercambiable está formado por la percepción de variables de influencia asociadas con los motivos de uso y la hora del día y representa una comprensión distintiva en la comprensión del tema.The study proposed an explanatory model of female consumption behavior associated with ride-hailing in Brazil. 2176 interviews were carried out in representative capitals of the five regions of the country, allowing to point out that the use takes place in a utilitarian way with support provided by technological facilitators, evidencing the concern of women with physical and/or psychological violence. The results represent a theoretical advance by revealing the commutability of variables according to the reasons for use and the period of travel, which change the order and degree of importance of the decision-making inductors, indicating that in leisure situations or social obligations in the night, increases the level of relevance of variables related to forms of harassment and self-preservation. Interchangeable behavior is formed by the perception of influence variables associated with reasons for use and time of day and represents a distinctive understanding in understanding the topic. authorsO estudo propôs modelo explicativo do comportamento de consumo feminino associado ao ride-hailing no Brasil. Foram realizadas 2176 entrevistas em capitais representativas das cinco regiões do país, permitindo apontar que o uso se dá de forma utilitária com apoio de facilitadores tecnológicos, evidenciando a preocupação das mulheres com a violência física e/ou psicológica. Os resultados representam um avanço teórico ao revelar a comutabilidade das variáveis de acordo com os motivos de uso e o período da viagem, que alteram a ordem e o grau de importância dos indutores de tomada de decisão, indicando que em situações de lazer ou obrigações sociais na noite, aumenta o nível de relevância das variáveis relacionadas às formas de assédio e autopreservação. O comportamento intercambiável é formado pela percepção de variáveis de influência associadas aos motivos de uso e horário do dia e representa um entendimento diferenciado na compreensão do tema.

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Section: Commonalitiessupporting

confidence: 68%

Section: Commonalitiesmentioning

confidence: 78%

Section: Women Yesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Female Consumption Drivers Associated With Ride-Hailing in Brazilian Capitals

Violín

Zorzi

Arizaga

et al. 2022

GCG

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“…The mentioned change has not only altered the future outlook of the tourism market, but has also contributed to Brazil's classification as one of the primary travel technology markets in the Americas. Institutions such as CVC Corp have expanded their investments to keep pace with digitalization, while more traditional companies seek solutions developed by Travel Techs (Regis, 2021, Violin, 2021. Another sector gaining prominence among tourism startups is the events sector, which, even during periods of crisis, seeks alternatives to achieve results.…”

Section: Emergence and Development Of Startupsmentioning

confidence: 99%

Factors for the Success of Tourism Startups During the Pandemic

Santos,

Violin

2024

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Due to the pandemic caused by the SARS-CoV-2 virus, numerous sectors of the world economy were practically paralyzed, and tourism activity can be highlighted as one of the main ones. Given that, tourist attractions, equipment, services, and tourist infrastructure sought ways to overcome this moment of crisis. However, only a few were successful. Tourism organizations linked to digital environments, which sought to innovate in the market, faced greater challenges and eﬀectively dealt with the uncertainty environment created by Covid-19, were the ones that stood out the most. These companies that survive during a risky scenario, which have a technological base and a scalable, sustainable, and repeatable business model, are currently called Startups. Therefore, this study aims to analyze and identify the main critical factors for the success of tourism startups during the pandemic, using real examples of organizations that were successful in this period as the main basis for extracting information.

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A Influência das Atitudes dos Estudantes em Condições Socioeconômicas Adversas no Desempenho em Matemática

Alvarenga,

Nossa,

Figueiredo

et al. 2024

Bolema

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Resumo Este trabalho analisa as atitudes dos estudantes que, mesmo em situações socioeconômicas adversas, tais como a baixa participação dos pais, baixa renda e constante convívio com a violência, principalmente em zonas de periferia, conseguem desempenho favorável em Matemática. O referencial teórico baseou-se nos estudos relativos à educação e desempenho escolar, sucesso escolar, equidade e atitudes em relação ao desempenho dos alunos de Matemática em diversas circunstâncias. A amostra foi composta por alunos de Ensino Médio de uma escola pública estadual do município de Cariacica, no Estado do Espírito Santo. A base de dados primária foi construída com a aplicação de questionários, constituídos de questões sobre a condição socioeconômica do aluno, suas atitudes e desempenho escolar. A partir da análise de regressão multivariada dos dados, a pesquisa apresenta resultados que em um contexto socioeconômico semelhante, o diferencial desempenho dos estudantes é explicado predominantemente com suas atitudes positivas em relação aos estudos e com maior probabilidade de figurarem no quartil superior, ou seja, os alunos com maior nota na amostra, assim como a escolaridade média dos pais. A relevância dessa pesquisa se dá na contribuição para os estudos da Educação Matemática, apontando a relação entre situação socioeconômica, atitudes e desempenho escolar e fazendo uma reflexão sobre igualdade de condições.

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Motivators for Using on-Demand Vehicle Sharing Services in Brazil

Cited by 5 publications

References 2 publications

Female Consumption Drivers Associated With Ride-Hailing in Brazilian Capitals

Female Consumption Drivers Associated With Ride-Hailing in Brazilian Capitals

Factors for the Success of Tourism Startups During the Pandemic

A Influência das Atitudes dos Estudantes em Condições Socioeconômicas Adversas no Desempenho em Matemática

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