The Identity Constitution of the Craft Beer Consumer in the City of Fortaleza (Brazil)

Filho, João Gonçalves Menezes; Silva, Minelle Enéas da; Castelo, José Sarto Freire

doi:10.15728/bbr.2020.17.4.2

Cited by 3 publications

(3 citation statements)

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“…Toro-González et al (2014) introduced the concept of “beer snob,” referring to consumers with a great interest in and knowledge about CBs. The beer snob segment was also identified in another study conducted in Brazil aimed at profiling CB consumers by Menezes Filho et al (2020). The study revealed five typologies for CB consumers: beginner, adventurer, beer evangelist, expert and beer snob (Menezes Filho et al , 2020).…”

Section: Analysis Of the Resultsmentioning

confidence: 94%

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Craft beer – a systematic literature review and research agenda

Nave

Duarte

Rodrigues

et al. 2021

IJWBR

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Purpose In recent years, the craft beer (CB) industry has gained impetus and has experienced significant growth in scientific publications. This study aims to present a systematic review of the literature on CB in areas related to economic and business sciences. Design/methodology/approach Based on the data from Scopus, Web of Science and a set of articles not indexed to these databases until June 2021, a total of 132 articles were included for analysis, using bibliometric and content analysis techniques. Findings The study allowed us to identify that CB has four main clusters/themes of research, namely, CB industry and market, marketing and branding, consumer behavior and sustainability. Detailed information on the clusters is provided. In addition, the results showed that publications addressing CB have grown significantly from 2015 onwards and are dispersed across many journals, with none assuming a clear leadership. Quantitative approaches account for more than half of publications. Research limitations/implications This study is a useful guide for academics intending to develop studies with CB. It provides a framework to structure future research by identifying existing literature clusters and proposes several research propositions. Practical implications The findings from this study are useful for CB companies to get an overview of the main issues affecting the CB industry and market to be able to adapt their strategies and stay aligned with market tendencies in the four main clusters identified. Originality/value This is the first systematic review of CB. Therefore, it provides a significant contribution to frame and strengthening the literature on CB and serves as a reference for future research. Based on the content analysis and cluster identification, the findings portray the status of current research. Accordingly, a set of research opportunities are offered.

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Section: Analysis Of the Resultsmentioning

confidence: 94%

“…The beer snob segment was also identified in another study conducted in Brazil aimed at profiling CB consumers by Menezes Filho et al (2020). The study revealed five typologies for CB consumers: beginner, adventurer, beer evangelist, expert and beer snob (Menezes Filho et al , 2020).…”

Section: Analysis Of the Resultsmentioning

confidence: 94%

Craft beer – a systematic literature review and research agenda

Nave

Duarte

Rodrigues

et al. 2021

IJWBR

View full text Add to dashboard Cite

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“…However, because of the significant increase in small craft beer brands, researchers found that beer consumers may bear the burden of choice overload, which reduces consumers' purchase likelihood (Malone and Lusk, 2017). Furthermore, previous research categorized craft beer consumers into different segments and studied their consumption patterns and purchase behaviors based on their beer involvement (Taylor and DiPietro 2019, Carbone and Quici 2020, Menezes Filho et al 2020 and their beer taste or sensory preferences (Donadini et al 2014, Malone andLusk 2018).…”

Section: Introductionmentioning

confidence: 99%

Customer satisfaction and sale performance in New York State brewery tasting rooms

Wagner

Gómez

et al. 2023

Agric. Resour. Econom. Rev.

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The US craft brewery industry has grown steadily in recent years before the 2020 COVID-19 pandemic. The majority of small, independently owned craft breweries rely on tasting rooms for revenues and profits. Using data collected from a survey of tasting room visitors from 21 craft breweries in New York, this research investigates factors influencing visitors’ customer satisfaction (CS) and the link between brewery tasting room CS and sales performance. The results show that brewery interior ambience, beer tasting execution, and friendliness and knowledge of servers are the main factors influencing CS in tasting rooms. Furthermore, results suggest that higher CS levels increase visitors’ purchase likelihood and beer purchase amounts (by volume and value). These findings indicate that breweries should focus on such factors as strengthening staff training, enhancing tasting room ambience, and improving beer tasting execution that have the highest positive influence on CS to increase sales. This study has implications for the rapidly growing craft brewery industry in the USA.

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