2016
DOI: 10.15728/bbr.2016.13.6.5
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What Factors Lead Companies to Adopt Social Media in their processes: Proposal and Test of a Measurement Model

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Cited by 8 publications
(3 citation statements)
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“…That is, perceived ease of use is a positive and significant factor of social media adoption in public organizations of Bangladesh. This finding of relative advantages and its easiness to handle is the same as the findings of Araújo et al (2016) and Riyami and Ashrafi (2016), but the study of Araújo et al (2016 was on the analysis of the factors that lead companies to adopt social media. The following figure shows the distribution of respondents' responses regarding five basic questions 2019).…”
Section: Perceived Ease Of Usesupporting
confidence: 53%
“…That is, perceived ease of use is a positive and significant factor of social media adoption in public organizations of Bangladesh. This finding of relative advantages and its easiness to handle is the same as the findings of Araújo et al (2016) and Riyami and Ashrafi (2016), but the study of Araújo et al (2016 was on the analysis of the factors that lead companies to adopt social media. The following figure shows the distribution of respondents' responses regarding five basic questions 2019).…”
Section: Perceived Ease Of Usesupporting
confidence: 53%
“…There is a gap in terms of developing and testing a model to verify what factors affecting the adoption of e-procurement by SMEs as a whole, and not just by an individual or single perspective. In addition, the influence of "government policy" of e-procurement practices seems to be missing in the previous framework (i.e., Araújo & Zilber, 2016;Kaliannan et al, 2009). Additionally, the most command factors in technology adoption, namely organisation perceived usefulness and organisation perceived ease of use, was also ignored.…”
Section: Introductionmentioning
confidence: 98%
“…Understanding that the use of social media can be considered an innovation for the sector, and to satisfy the objective of the present study, a model for the adoption of organizational innovation, adapted from Frambach and Schillewaert (2002) by Araújo and Zilber (2016), was used. This model was applied to 211 SMEs in the healthcare sector that participated in the "Projeto Bem-Estar e Saúde" (Wellness and Health Project) in Mato Grosso state, organized by SEBRAE, which is a network of nutritionists, physiotherapists, physicians, and diagnostic and therapeutic services (laboratories and imaging services) linked to the CNES's computerized database with national coverage.…”
Section: Introductionmentioning
confidence: 99%