A big step for a small company: How can Fumajet scale its innovation globally?
Henrique Fernandes Pacheco,
Angela da Rocha,
Renato Cotta de Mello
et al.
Abstract:Objective: This paper is a teaching case designed for graduate and undergraduate courses on subjects involving international business, international marketing, or international entrepreneurship. It describes how a small entrepreneurial company – Fumajet – could recognize and exploit an international opportunity, and the dilemmas its founders confronted regarding the choice of internationalization strategy and entry mode. Dilemma or problem: Faced with several potential alternatives to structure Fumajet’s inter… Show more
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