Nature-Based Destination Image: an empirically validated multidimensional measurement model in the Brazilian Amazon destination.
Paula Cristina Pereira Rodrigues Chaves,
Francisco Antônio Anjos,
Vitor Roslindo Kuhn
Abstract:This paper aimed to empirically validate a multidimensional measurement model for the Nature-Based Tourism Destination Image - NBDI, including the cognitive, affective, and conative components, present in the construct of variables tested by Chaves and Anjos, (2022). The validation of the NBDI measurement model relied on a non-probability quota-based sample consisting of 592 international tourists who visited the Legal Amazon destination. The results pointed out that the NBDI can be measured by a three-dimensi… Show more
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