ThinkBox: Consumer buying behavior: IPMA – the technique that deepens the analysis and suggests management strategies

Machado, Mário Duarte Dos Santos; Bertucci Ramos, Paulo Henrique

doi:10.1108/rausp-10-2023-275

RAUSP

2023

DOI: 10.1108/rausp-10-2023-275

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ThinkBox: Consumer buying behavior: IPMA – the technique that deepens the analysis and suggests management strategies

Mário Duarte Dos Santos Machado,

Paulo Henrique Bertucci Ramos

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ThinkBox: Consumer buying behavior: IPMA – the technique that deepens the analysis and suggests management strategies

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References 13 publications

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