Internal market orientation

Lings, Ian

doi:10.1016/s0148-2963(02)00274-6

Cited by 245 publications

(57 citation statements)

References 57 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…12 Huang & Chen discovered that work status serves as a moderator in the effect of internal marketing on customer orientation and organizational commitment. 66 Hamilton Ibama and Gladson Nwokah found that organizational commitment is a significant moderator in the internal marketingmarket orientation linkage. 67 Rather than focusing on external customer outcomes, all of these studies centered on employee outcomes.…”

Section: Moderation In Internal Marketing Effectsmentioning

confidence: 99%

Research on Effects of Internal Marketing: A Review

Tran¹,

2018

IJET

View full text Add to dashboard Cite

With the increased competition in the temporary economy, organizations increasingly strive for progressive practices to achieve organizational goals. Internal marketingtreating employees as customershas recently been suggested as an effective approach to reach positive organizational outcomes. Though research of internal marketing recently increased dramatically, a large number of the studies are case studies and lack strong theoretical backgrounds. A review of internal marketing research is valuable for future research to gain an insight of the research streams of internal marketing and so identifying the compelling areas to pursue. This review attempts to analyze the research of internal marketing and suggest potential directions for future research.

show abstract

Section: Moderation In Internal Marketing Effectsmentioning

confidence: 99%

Research on Effects of Internal Marketing: A Review

Tran¹,

2018

IJET

View full text Add to dashboard Cite

show abstract

“…According to Lings (2004) if properly executed, performance contracting has a significant positive impact on staff commitment and satisfaction. He emphasizes the importance of human resources management by pointing out that many researchers and employers neglect one important focus, the demand of internal employees, especially those who directly get in touch with customers.…”

Section: Human Resource Management and Public Service Deliverymentioning

confidence: 99%

Impact of Performance Contracting on Public Service Delivery in the National Government Administration in Kenya: Case of Eldoret West Sub-County

Ang’anyo

Mbatha²

2019

JPAG

View full text Add to dashboard Cite

The main aim of this study was to assess the impact of performance contracting on public service delivery, in the National Government Administration, Eldoret West Sub-County. The study examined the effect of financial stewardship, human resource management and the role of resolution of public complaints on service delivery. Two theories informed this study: The New Public Management Theory and the Principal Agent Theory. Descriptive survey research design was utilized. The target population constituted members of the public who consume public services provided by the 63 National Government Administrative officers in Eldoret West Sub-County (NGAO), 19 Heads of Departments and officials from Non-Governmental Organizations (NGOs). A sample size of 170 respondents was selected using quota sampling technique. Both primary and secondary data were collected. Data analysis and management was done by use of SPSS Version 21 and MS Excel. The gamma measure of association between financial stewardship and service delivery was +0.5. This is a moderate strength pointing to the existence of other factors that drive service delivery. The spearman’s Rank Order measure of correlation (rs) between human resource management and service delivery was +0.67. This indicates moderate association, hence a clear pointer to a combination of other factors driving service delivery. There was minimal variability across the various dimensions of complaints handling mechanisms and their effect on improving service delivery. It was therefore recommended that National Government Administration need to continuously build capacity on both its officers and members of the public on the financial accountability framework, tie human resource management and development practices to other policies as well as engage and sensitize members of the public on performance contracting process and complaints handling mechanisms.

show abstract

“…The research creates contradictory ideas of whether it is important to start with internal or external marketing in order obtain success (Lings, 1999). IM is the holistic marketing principle and strategy.…”

Section: Literature Reviewmentioning

confidence: 99%

Internal Marketing Elements and Internal Service Quality among Padang Food Restaurants

Suziana¹

2019

IJEAT

View full text Add to dashboard Cite

The purpose of this paper is to describe the pilot study as a preliminary study to test questionnaire items related to the topics of the paper. The research about relationship between Internal Marketing (IM) as X variables and Internal. Service Quality (ISQ) as a Y variable and Organization Citizenship Behavior (OCB) as mediating variable on Padang food Restaurants. IM elements consists of (1)IM Employee ( recruitment, motivation, and development), IM Organization ( communication, management support, and coordination) and (3)IM Environment (support system, work environment, and competitor). ISQ variables consists of Reliability, Assurance, Tangibility, Empathy and Responsiveness). Unit analysis is individuals, who are defined as the Padang food Restaurants employees in West Sumatera Province, Indonesia. Type of research is quantitative method and data collected with a survey. Analyzed of data using of SPSS tools. The number of samples is used of 30 respondents. Respondents are employee of Padang food restaurants who worked as cooker, barista, waiter,cashier, and administrative staff. The number of questionnaire are 47 indicators and 5 variables which consists of: (1) IM employee (9 indicators), (2) IM organization (9 indicators), (3) IM environment (9 indicators), (4) OCB variable (5 indicators), and (5) ISQ variable (15 indicators). Scale of data using Likert scale. The results of the pilot test prove that every items in the of questionnaire are valid and variables are reliable. Valid means the value of corrected item-total correlation is bigger than 0.3 and reliable means the value of Cronbach's alpha is more than 0.6. It means the research will be continue to the actual study.The study can be useful for researcher to application internal marketing and internal service quality on restaurants specially Padang food restaurants. The readers can used this paper to guide the next research about internal marketing and internal service quality on any kind of restaurants.

show abstract

Internal market orientation

Cited by 245 publications

References 57 publications

Research on Effects of Internal Marketing: A Review

Research on Effects of Internal Marketing: A Review

Impact of Performance Contracting on Public Service Delivery in the National Government Administration in Kenya: Case of Eldoret West Sub-County

Internal Marketing Elements and Internal Service Quality among Padang Food Restaurants

Contact Info

Product

Resources

About