Fashion Brands and Consumers Approach Towards Sustainable Fashion

Khandual, Asimananda; Pradhan, Swikruti

doi:10.1007/978-981-13-1268-7_3

Cited by 33 publications

(10 citation statements)

References 15 publications

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“…The less skilled participants were open to learning. Thus, in line with (Khandual and Pradhan, 2019), supporting sustainable practices is worth pursuing beyond DiYand, as mentioned, perhaps in the context of services such as Zygo.…”

Section: The Insights From the Questionnairementioning

confidence: 84%

“…Sustainable fashion practices are uniquely challenging because they extend beyond the utilitarian notion of fashion and into personal identity, need for distinction, status, and social acceptance (Niinimäki and Hassi, 2011). The novel practices and business opportunities suggested in the literature often have to do with upcycling, recycling, reconstruction, and zero waste (Khandual and Pradhan, 2019), or collaborative use and custom-made fashion, including Do-it-Yourself (DiY). De Angelis, Amatulli, and Pinato (2020) investigated differences in luxury and fast fashion consumption, concluding that luxury fashion brands activate a higher intention to purchase than sustainability associated with fast fashion brands.…”

Section: Consumers' Mental Models Of Sustainability and Sustainable Consumptionmentioning

confidence: 99%

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Gen Mz Toward Sustainable Fashion Practices - Alternative Services and Business Models

Culén¹,

Srivastava²

2021

Proceedings 14th International Conference on ICT, Society and Human Beings (ICT 2021), the 18th International Conference Web Ba

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As information emerges on the scale and seriousness of environmental, economic, and socio-cultural challenges related to the fashion industry, millennials and Generation Z (Gen MZ) consumers direct their attention to sustainable fashion. Their perspective and possible influence on the future of more responsible consumption is not fully explored, especially in terms of 1) understanding of the complexities of industry's unsustainability, 2) what it implies concerning sustainable fashion consumption, and 3) using the opportunities that ICT provides to create platforms, services, and business models that align with their visions, demands, and needs. This paper describes two small qualitative studies tackling these gapsan action research intervention and an open questionnaire, both focusing on already sustainability-aware consumers, to gain insights about their thoughts on sustainable fashion, including acquisition and dispossession decisions, the importance of understanding production challenges, awareness/action gap, and their visions in terms of novel services and business models. Using transition design framework, and in conjunction with our previous work, findings served to envision local, community-based alternative services and business models that support more responsible consumption and continued, dynamic creation of sustainable fashion practices among Gen MZ consumers.

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Section: The Insights From the Questionnairementioning

confidence: 84%

Section: Consumers' Mental Models Of Sustainability and Sustainable Consumptionmentioning

confidence: 99%

Gen Mz Toward Sustainable Fashion Practices - Alternative Services and Business Models

Culén¹,

Srivastava²

2021

Proceedings 14th International Conference on ICT, Society and Human Beings (ICT 2021), the 18th International Conference Web Ba

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“…Positively, CMME owners should be commended on their deliberate subconscious pro-environmental actions. They should be educated on the effect it has on the environment and learn sustainable design techniques, such as upcycling (Koch, 2019), recycling and reconstructing (Khandual and Pradham, 2019).…”

Section: Discussion On the Implications For Higher Educationmentioning

confidence: 99%

Custom-made apparel manufacturing micro-enterprise owners’ perspectives on sustainability: how higher education can contribute

Christie

Kempen

Strydom

2021

IJSHE

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Purpose The purpose of this paper is to investigate custom-made apparel manufacturing micro-enterprise (CMME) owners’ perspectives of sustainability within their business practices throughout the entire product development process and determine how educational initiatives can promote a more environmentally conscious product development process. Design/methodology/approach A qualitative case study, using face-to-face interviews and observations of CMMEs at an incubation hub presents evidence of owners’ sustainability perspectives. Findings Although CMME owners disregard sustainability as a pro-environmental approach within the business context, attempts at pro-environmental subconscious behaviour and a deliberate non-environmental consciousness are evident in sourcing and manufacturing during the product development process. Research limitations/implications Because of the case study approach of four CMMEs in an IH, the findings may not be applicable to other small and micro-businesses. Despite this limitation, valuable insights emerged that show the current inaptness of the CMMEs to manage an environmentally sustainable business practice. Social implications To promote sustainable development goal 12, related to the clothing and textile industry, it is postulated that CMMEs should be supported to minimise their use of resources, thereby promoting environmental sustainability. Originality/value The findings of this study direct the development of higher education educational programmes featuring learning content on pro-environmental design and business practices for CMMEs.

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“…The rapid growth of fast fashion, has transformed the way consumers think about and use clothes minimizing thoughts about what materials is it made of, how much use they will give it and where will it end up (Diddi et al, 2019). Despite this, recent reports identify sustainability as one of the crucial themes for the fashion industry, as consumers show an increasing concern about climate-change and demand for changes to occur (Amed et al, 2019;Khandual and Pradhan, 2019). Thus, although the fashion industry is led by fast fashion, both brands and consumers are going through changes to address the need for sustainable fashion (Jung and Jin, 2016) and it is clear that a gradual move from fast fashion to a sustainable and socially responsible fashion is happening around the world (Amed et al, 2019;Khandual and Pradhan, 2019).…”

Section: Introductionmentioning

confidence: 99%

“…2.1.1 Attitude-behaviour gap. As said before, the awareness around sustainable fashion and the level of environmental consciousness of consumers has increased (Khandual and Pradhan, 2019). When buying consumers are increasingly considering sustainability and the impact of their choices (Nielsen, 2018).…”

Section: Introductionmentioning

confidence: 99%

Extending the theory of planned behaviour to understand the effects of barriers towards sustainable fashion consumption

Brandão

Costa

2021

EBR

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Purpose Extending the theory of planned behaviour (TPB), this paper aims to measure the relative importance of different barriers to sustainable fashion consumption (SFC). Design/methodology/approach Existing studies have mainly adopted a qualitative methodology for identifying barriers to uptake of SFC, this study uses six of the main identified barriers: environmental apparel knowledge, perceived value, price sensitivity, product attributes and variety, availability and scepticism into the TPB framework to test and reveal which barriers have the greater impact on the TPB cognitions and consequently on building intention towards SFC. To test this model a survey study among 669 consumers from Europe, Asian and North America was conducted, structural equation modelling is used to test the research hypothesis. Findings Findings confirm the role of TPB cognitions on predicting intention and show that the proposed barriers provide a satisfactory explanation of the TPB model. Furthermore, results show that product attributes and variety and environmental apparel knowledge have the greatest impact on the TPB cognitions and on building intention towards SFC. Differences were found between the impacts of the price for the three continents. Originality/value This research contributes to the emerging sustainable fashion literature by examining the impact of different barriers to SFC in an extended TPB framework. To the best of our knowledge price sensitivity, availability and scepticism have never been studied in the context of sustainable fashion. It also provides a multifactor group analysis which uncovers differences among consumers from different continents.

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Fashion Brands and Consumers Approach Towards Sustainable Fashion

Cited by 33 publications

References 15 publications

Gen Mz Toward Sustainable Fashion Practices - Alternative Services and Business Models

Gen Mz Toward Sustainable Fashion Practices - Alternative Services and Business Models

Custom-made apparel manufacturing micro-enterprise owners’ perspectives on sustainability: how higher education can contribute

Extending the theory of planned behaviour to understand the effects of barriers towards sustainable fashion consumption

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