The synthesis and full characterization of a series of neutral ligand α-diimine complexes of aluminum are reported. The compounds [Al(L)Cl)][AlCl] [L = N, N'-bis(4-R-CH)-2,3-dimethyl-1,4-diazabutadiene] are structurally analogous, as determined by multinuclear NMR spectroscopy and solid-state X-ray diffraction, across a range of electron-donating [R = Me (2), Bu (3), OMe (4), and NMe (5)] and electron-withdrawing [R = Cl (6), CF (7), and NO (8)] substituents in the aryl side arm of the ligand. UV-vis absorption spectroscopy and electrochemistry were used to access the optical and electrochemical properties, respectively, of the complexes. Both sets of properties are shown to be dependent on the R substituent. Density functional theory calculations performed on the [Al(L)Cl)][AlCl] complex (1) indicate primarily ligand-based frontier orbitals and were used to help support our discussion of both the spectral and electrochemical data. We also report the reaction of the L ligand with both AlBr and AlI and demonstrate a different reactivity profile for the heavier halide relative to the lighter members of the group.