2018
DOI: 10.26226/morressier.5af300af738ab10027aa9565
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01 / A comparative analysis of marketing materials used to recruit egg donors in Belgium, Spain and the United Kingdom

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“…Nonetheless, this only arises when it is made explicit or even too explicit, as the clinics assume that most providers would not be there if there was no monetary compensation. The whole narrative that is built in clinics, through professionals' discourse but also through clinics' advertising, brochures and websites, presents egg donation as altruistic, easy, and a matter of "helping," something that has also been pointed to by studies focusing on marketing materials (Provoost et al 2018).…”
Section: Mobilization Of Affect: Caring Attitudes and Altruismmentioning
confidence: 99%
“…Nonetheless, this only arises when it is made explicit or even too explicit, as the clinics assume that most providers would not be there if there was no monetary compensation. The whole narrative that is built in clinics, through professionals' discourse but also through clinics' advertising, brochures and websites, presents egg donation as altruistic, easy, and a matter of "helping," something that has also been pointed to by studies focusing on marketing materials (Provoost et al 2018).…”
Section: Mobilization Of Affect: Caring Attitudes and Altruismmentioning
confidence: 99%