Purpose -The purpose of this study is to identify key motivations for adolescents using and shopping on the internet, and to segment the sample based on these motivations. Design/methodology/approach -This research occurs in two phases: a qualitative phase involving interviews with adolescents aged 12-15 and parents of adolescents in this age group; then, a quantitative phase using a survey (n ¼ 360) to measure the motivations and other key profiling variables identified in the qualitative phase and the literature review. Findings -The research identifies five basic motivations and two shopping motivations influencing adolescent online usage and shopping. Next, a cluster analysis is conducted using the motivations developed and is used to identify segments of adolescent internet users and shoppers, which are subsequently described.Research limitations/implications -The sample of adolescents was taken from a town in the southeast USA. Caution should be taken when generalizing to adolescents outside this region. Practical implications -This research identifies for internet marketers the different types of adolescent internet users and shoppers. It also recognizes key motivations that marketers should consider when targeting adolescents. Originality/value -This research is the first to identify important segments of adolescents based on their motivations for online usage and shopping, and builds on a limited stream of research relative to adolescents and internet shopping.
The guidelines of the Council on Environmental Quality for implementing the National Environmental Policy Act require that environmental statements be circulated to other agencies and publics for review and comment. Effects of the 'review and comment' (R&C) process spawned by this requirement are assessed in the context of water resources planning in the U.S. Army Corps of Engineers (Corps) and the Soil Conservation Service (SCS). The assessment, which relies on data from questionnaires administered to personnel in all Corps districts and SCS state offices in 1974, concerns the extent to which increased coordination and information transfer brought about by the R&C process have influenced decision making. Obstacles serving to impede the functioning of an effective R&C process are also noted. 1093
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