Modeling users' dynamic preferences from their historical behaviors is challenging and crucial for recommendation systems. Previous methods employ sequential neural networks to encode users' historical interactions from left to right into hidden representations for making recommendations. Despite their effectiveness, we argue that such left-to-right unidirectional models are sub-optimal due to the limitations including: a) unidirectional architectures restrict the power of hidden representation in users' behavior sequences; b) they often assume a rigidly ordered sequence which is not always practical. To address these limitations, we proposed a sequential recommendation model called BERT4Rec, which employs the deep bidirectional self-attention to model user behavior sequences. To avoid the information leakage and efficiently train the bidirectional model, we adopt the Cloze objective to sequential recommendation, predicting the random masked items in the sequence by jointly conditioning on their left and right context. In this way, we learn a bidirectional representation model to make recommendations by allowing each item in user historical behaviors to fuse information from both left and right sides. Extensive experiments on four benchmark datasets show that our model outperforms various state-of-the-art sequential models consistently. CCS CONCEPTS• Information systems → Recommender systems.

Deep learning based methods have been widely used in industrial recommendation systems (RSs). Previous works adopt an Em-bedding&MLP paradigm: raw features are embedded into lowdimensional vectors, which are then fed on to MLP for final recommendations. However, most of these works just concatenate different features, ignoring the sequential nature of users' behaviors. In this paper, we propose to use the powerful Transformer model to capture the sequential signals underlying users' behavior sequences for recommendation in Alibaba. Experimental results demonstrate the superiority of the proposed model, which is then deployed online at Taobao and obtain significant improvements in online Click-Through-Rate (CTR) comparing to two baselines.

Ranking is a core task in recommender systems, which aims at providing an ordered list of items to users. Typically, a ranking function is learned from the labeled dataset to optimize the global performance, which produces a ranking score for each individual item. However, it may be sub-optimal because the scoring function applies to each item individually and does not explicitly consider the mutual in uence between items, as well as the di erences of users' preferences or intents. erefore, we propose a personalized re-ranking model for recommender systems.e proposed re-ranking model can be easily deployed as a follow-up modular a er any ranking algorithm, by directly using the existing ranking feature vectors. It directly optimizes the whole recommendation list by employing a transformer structure to e ciently encode the information of all items in the list. Speci cally, the Transformer applies a self-a ention mechanism that directly models the global relationships between any pair of items in the whole list. We conrm that the performance can be further improved by introducing pre-trained embedding to learn personalized encoding functions for di erent users. Experimental results on both o ine benchmarks and real-world online e-commerce systems demonstrate the signi cant improvements of the proposed re-ranking model.

As Recommender Systems (RS) influence more and more people in their daily life, the issue of fairness in recommendation is becoming more and more important. Most of the prior approaches to fairness-aware recommendation have been situated in a static or one-shot setting, where the protected groups of items are fixed, and the model provides a one-time fairness solution based on fairnessconstrained optimization. This fails to consider the dynamic nature of the recommender systems, where attributes such as item popularity may change over time due to the recommendation policy and user engagement. For example, products that were once popular may become no longer popular, and vice versa. As a result, the system that aims to maintain long-term fairness on the item exposure in different popularity groups must accommodate this change in a timely fashion.Novel to this work, we explore the problem of long-term fairness in recommendation and accomplish the problem through dynamic fairness learning. We focus on the fairness of exposure of items in different groups, while the division of the groups is based on item popularity, which dynamically changes over time in the recommendation process. We tackle this problem by proposing a fairness-constrained reinforcement learning algorithm for recommendation, which models the recommendation problem as a Constrained Markov Decision Process (CMDP), so that the model can dynamically adjust its recommendation policy to make sure the fairness requirement is always satisfied when the environment changes. Experiments on several real-world datasets verify our framework's superiority in terms of recommendation performance, short-term fairness, and long-term fairness. CCS CONCEPTS• Information systems → Recommender systems; • Computing methodologies → Sequential decision making.

Personalized recommendation benefits users in accessing contents of interests effectively. Current research on recommender systems mostly focuses on matching users with proper items based on user interests. However, significant efforts are missing to understand how the recommendations influence user preferences and behaviors, e.g., if and how recommendations result in echo chambers. Extensive efforts have been made in examining the phenomenon in online media and social network systems. Meanwhile, there are growing concerns that recommender systems might lead to the self-reinforcing of user's interests due to narrowed exposure of items, which may be the potential cause of echo chamber. In this paper, we aim to analyze the echo chamber phenomenon in Alibaba Taobao-one of the largest e-commerce platforms in the world. Echo chamber means the effect of user interests being reinforced through repeated exposure to similar contents. Based on the definition, we examine the presence of echo chamber in two steps. First, we explore whether user interests have been reinforced. Second, we check whether the reinforcement results from the exposure of similar contents. Our evaluations are enhanced with robust metrics, including cluster validity and statistical significance. Experiments are performed on extensive collections of real-world data consisting of user clicks, purchases, and browse logs from Alibaba Taobao. Evidence suggests the tendency of echo chamber in user click behaviors, while it is relatively mitigated in user purchase behaviors. Insights from the results guide the refinement of recommendation algorithms in real-world e-commerce systems. CCS CONCEPTS • Information systems → Recommender systems; Web log analysis; Test collections. * Co-first authors with equal contributions. † This work was done when Yingqiang Ge worked as an intern in Alibaba.