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Social marketing is an effective approach in promoting physical activity among adults when a substantial number of benchmarks are used and when managers understand the audience, make the desired behavior tangible, and promote the desired behavior persuasively.

The paper presents a review of the basic concepts of the Logical Analysis of Data (LAD), along with a series of discrete optimization models associated to the implementation of various components of its general methodology, as well as an outline of applications of LAD to medical problems. The combinatorial optimization models described in the paper represent variations on the general theme of set covering, including some with nonlinear objective functions. The medical applications described include the development of diagnostic and prognostic systems in cancer research and pulmonology, risk assessment among cardiac patients, and the design of biomaterials.

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Introduction The potential of applying data analysis tools to microarray data for diagnosis and prognosis is illustrated on the recent breast cancer dataset of van 't Veer and coworkers. We re-examine that dataset using the novel technique of logical analysis of data (LAD), with the double objective of discovering patterns characteristic for cases with good or poor outcome, using them for accurate and justifiable predictions; and deriving novel information about the role of genes, the existence of special classes of cases, and other factors.