Cultural attraction theory (CAT) is a research agenda the purpose of which is to develop causal explanations of cultural phenomena. CAT is also an evolutionary approach to culture, in the sense that it treats culture as a population of items of different types, with the frequency of tokens of those types changing over time. Now more than 20 years old, CAT has made many positive contributions, theoretical and empirical, to the naturalization of the social sciences. In consequence of this growing impact, CAT has, in recent years, been the subject of critical discussion. Here, we review and respond to these critiques. In so doing, we also provide a clear and concise introduction to CAT. We give clear characterizations of CAT's key theoretical notions, and we outline how these notions are derived from consideration of the natural character of cultural phenomena (Box ). This naturalistic quality distinguishes CAT from other evolutionary approaches to culture.

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Human expression is open-ended, versatile and diverse, ranging from ordinary language use to painting, from exaggerated displays of affection to micro-movements that aid coordination. Here we present and defend the claim that this expressive diversity is united by an interrelated suite of cognitive capacities, the evolved functions of which are the expression and recognition of informative intentions. We describe how evolutionary dynamics normally leash communication to narrow domains of statistical mutual benefit, and how they are unleashed in humans. The relevant cognitive capacities are cognitive adaptations to living in a partner choice social ecology; and they are, correspondingly, part of the ordinarily developing human cognitive phenotype, emerging early and reliably in ontogeny. In other words, we identify distinctive features of our species’ social ecology to explain how and why humans, and only humans, evolved the cognitive capacities that, in turn, lead to massive diversity and open-endedness in means and modes of expression. Language use is but one of these modes of expression, albeit one of manifestly high importance. We make cross-species comparisons, describe how the relevant cognitive capacities can evolve in a gradual manner, and survey how unleashed expression facilitates not only language use but novel behaviour in many other domains too, focusing on the examples of joint action, teaching, punishment and art, all of which are ubiquitous in human societies but relatively rare in other species. Much of this diversity derives from graded aspects of human expression, which can be used to satisfy informative intentions in creative and new ways. We aim to help reorient cognitive pragmatics, as a phenomenon that is not a supplement to linguistic communication and on the periphery of language science, but rather the foundation of the many of the most distinctive features of human behaviour, society and culture.

What causes cultural stability? Culture can be studied as an evolving system, and the comparison between biological and cultural evolution has inspired a productive research agenda in which cultural stability is commonly attributed to the existence of mechanisms of high-fidelity cultural transmission. Other researchers have argued that no such copying processes are necessary to explain cultural stability, and that stability can also emerge as a by-product of convergent transformation (in which an item causes the production of another item whose form tends to deviate from that of the original item in a non random way). To investigate this issue, we present a series of stochastic simulation models of cultural evolution that make no prior assumptions about the type of processes by which cultural units propagate through a population. Results show that cultural stability can emerge and be maintained by convergent transformation alone, even in the absence of any form of copying or selection process. We also show that high-fidelity copying and convergent transformation are, contrary to some previous arguments, not opposing forces, and can in fact jointly contribute to cultural stability. Finally, we analyse how convergent transformation and high-fidelity copying can have different evolutionary signatures at the level of the population, and hence how their differing effects can be distinguished in the empirical record. Our models can be read as formalisations of Cultural Attraction Theory.

Data from a range of different experimental paradigms—in particular (but not only) the dot perspective task—have been interpreted as evidence that humans automatically track the perspective of other individuals. Results from other studies, however, have cast doubt on this interpretation, and some researchers have suggested that phenomena that seem like perspective-taking might instead be the products of simpler behavioural rules. The issue remains unsettled in significant part because different schools of thought, with different theoretical perspectives, implement the experimental tasks in subtly different ways, making direct comparisons difficult. Here, we explore the possibility that subtle differences in experimental method explain otherwise irreconcilable findings in the literature. Across five experiments we show that the classic result in the dot perspective task is not automatic (it is not purely stimulus-driven), but nor is it exclusively the product of simple behavioural rules that do not involve mentalising. Instead, participants do compute the perspectives of other individuals rapidly, unconsciously, and involuntarily, but only when attentional systems prompt them to do so (just as, for instance, the visual system puts external objects into focus only as and when required). This finding prompts us to clearly distinguish spontaneity from automaticity. Spontaneous perspective-taking may be a computationally efficient means of navigating the social world.