Pointing and naming is a basic practice of using communication to discern nature. This study illustrates connections between this symbolic action and ecocultural relations. I focus on a transnational site of wildlife tourism to explore ways nature identification has historically mediated perceptual, behavioral, and political transformations. I also examine contemporary practice, illustrating ways identification uses and meanings delineate endangered whales as unique, complex, intrinsically valued subjects, as well as generate humanature connections and protections. In discussing restorative implications and limitations for endangered species, I suggest dialectically integrating an ecological lens with the powerful individualizing discourse of nature identification.
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