Today, the competitive markets are full of similar products and goods which sometimes do not have any physical differences also. Therefore, there is a need for the companies to develop a specific feature which makes their brand distinguishable from the commonly available products in the same category. Research problem observed was to have the conceptual verification for promotion mix impact on creation of brand loyalty in the specific case of KOTON brand. The research has adopted the quantitative research method where the design of research is descriptive. Simple random sampling technique of probability sampling is applied for choosing respondents with sample size of 216 respondents. A survey instrument has been adopted to collect the data which comprises of two sections; the first section is of demographic information (Gender, Age, Marital Status, Level of Education and Family Income). The second section is related to Sales Promotion activities (Advertising: Item 1 - Item 4; Sales Promotion: Item 5 - Item 8; Public Relation: Item 9 - Item 12, and Personal Selling: Item 13 – Item 16) and Brand Loyalty consisting of Item 17 - Item 21. The scope of the study is well defined where conceptual scope is promotion mix and brand loyalty, industrial scope chosen is KOTON brand, and the geographic scope is taken as the Kurdistan region for the present study. Data analysis performed using SPSS 24 for statistical tests includes Percentage, Frequency, One sample T-test, Correlation and Regression. Research problem got the solution fulfilling research objectives formulated as the Brand Loyalty of consumers towards KOTON brand. Promotion Mix has shown the highest effect (B) on Brand Loyalty with .472, and the correlation is (Beta) .275. The four variables tested with respect to Brand Loyalty and they justified that Personal Selling has the highest B value (.451) and Beta .315. Public Relation is the second important variable followed by Advertising with a comparatively lower B and
The digital divide is an important issue in developing nations, especially during Covid-19 times. The notion of the digital divide gained prominence in the 1990s. The characterization of the idea of the digital divide has evolved with time and is currently recognized as “lack of knowledge, access or infrastructure.” It can be comprehended as a barrier for the general masses, particularly in developing countries. Information and communication technology (ICT) now occupies a significant role in our lives (especially in Covid-19 times). India is known for its social diversity. However, some groups and categories of people have historically been excluded and continue to be excluded today. This study focuses on the assessment of the impact of the digital divide on Indian society, specifically on the phenomenon of social exclusion because of the digitalization of almost all aspects of our lives. The research gap observed is that the digital divide can have serious concerns for future growth since it impedes social mobility, creates impediments, and exacerbates social inaccessibility for disadvantaged groups. To obtain an adequate sample size, respondents are chosen using simple random sampling technique of probability sampling. Statistical techniques such as validity and reliability analysis, T-test, ANOVA, and correlation-regression are used to present quantitative data. The study's expected outcome will be to provide a vigilant roadmap for policymakers and public institutions to strengthen nationhood among the masses while promoting social inclusion. Modern Indian society should strive for inclusion, and there should be no discrimination in terms of digital accessibility, which could paralyze the developing nation.
The main focus of this research has been on examining the renewable energy sources (RESs) consumption with respect to green consumer values (GCVs). These GCVs have primarily been examined with regard to different products and services. The most significant strategy for strengthening everyone is social education. While GCVs are assumed to be nurtured through education, specific understanding about the long-term benefits of renewable energy for a sustainable life is measured with the belief that the greater the training and development the better shaped the society can be, which boosts morale and increases their energy reliance with RES, assessed by the respondents of Uttar Pradesh (UP), as the outcome of the research. The implications for the stakeholders are the long-term advantages of renewable energy for a sustainable existence, since a society may be better formed and its reliance on RESs for energy rises the more training and development it receives. The advantages are visible, though we may not be able to completely transition soon, but it is crucial that we think for the future. The quantitative research method applies statistical analyses, such as ANOVA, spectral analysis, and multilayer perceptron analysis, justifying the requirement of education. The results justify that the solution to this problem—that green consumer values are being learned—can be nurtured by societal education. Learning about green consumer values can make society understand the renewable energy benefits, which can better shape society and lead to capacity building.
Social innovation is the search for new and conclusive solutions to social problems aimed at improving the welfare of individuals and communities. Studies on social innovation and its implementation, especially with regard to the importance of gender equality and the impact of the gendered perspective on the implementation of such social innovations, are still scarce. Based on Gabriel Tarde’s social theory, our study shows the urgency of addressing pressing social problems. The research objective is to statistically assess the implementation of social innovation in India, specifically from a gendered perspective. 400 responses were collected in August and September 2021 through a structured survey questionnaire which used simple random sampling of probability sampling method. The responses came from the northern states of India (especially Punjab, Delhi, Rajasthan, and Uttar Pradesh). The data analysis was done by means of statistical tests (using the SPSS 25 program) after validating the concepts, and was based on the results of frequency and percentage distribution of responses, one-sample t-test, ANOVA and correlation-regression tests. The study concludes that gender plays an important role in the implementation of social innovation in India, and gender equality must be incorporated into every facet of social innovation to reach its full potential and benefit everyone.
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