Recently, due to the drastic increase in foreign tourists coming to Japan, there has been a demand to provide smart tourism services that enable inbound tourists to comfortably enjoy sightseeing. To provide satisfactory experiences for tourists, it is desirable to provide tourist information in a timely manner by considering dynamic information, which is information that changes over time, such as current congestion information in destination spots and travel route information, in addition to static information, such as the preferences and profiles of tourists. However, in many existing systems, serious problems occur, such as (1) a lack of support for on-site use, (2) a lack of consideration of dynamic information, and (3) heavy burden on tourists. In this paper, we propose a novel system that can provide tourism plans for tourism spots in a timely manner. The proposed system consists of the following two key mechanisms: (A) A mechanism for acquiring preference information from tourists (including preference on dynamic information); (B) a curation mechanism for realizing on-site tourism. To demonstrate the effectiveness of the proposed system, we carried out evaluation experiments utilizing real tourism spots and simulations. As a result, we obtained the following primary findings: (1) On-site tourism spot recommendation is effective for tourists who do not make detailed tourism plans before sightseeing; (2) preference information for participants can be reflected in the tourism spot recommendation while massively reducing the burden on participants; (3) it is possible to obtain a higher satisfaction level than is achieved with model courses, which are often used for sightseeing.
In the tourism sector, user-generated information and communication among tourists are perceived to be more effective and reliable contents. In addition, the collection of dynamic tourism information with high spatio-temporal resolution is required to provide comfortable tourism in response to the changing tourism style with the advancement of information technology. Participatory sensing, which can collect various types of information is a useful method by which to collect these contents. However, continuous participation of users is essential in participatory sensing, and it is one of the most important points to stimulate participation motivation. In the tourism situation, we also need to pay attention to the total tourist satisfaction of participants. In this paper, we adopt gamification, i.e., the implementation of game design elements in real-world contexts for non-gaming purposes, for participatory sensing as an incentive mechanism to motivate participants with active participation and collect the necessary information efficiently. Within the framework, where points are given when completing the requested sensing task (=mission), two sensing missions with different burdens; Area Mission and Check-in Mission, and three different types of rewarding mechanisms; Fixed, Variable and Dynamic Variable, are designed as a gamification mechanism. We implemented these elements in the proposed participatory sensing platform application and conducted an experimental case study with 33 participants at an actual tourist spot: Kyoto, Japan. Then, we investigate the effects on tourist behavior and satisfaction by analyzing collected sensor data, mission logs, and post-survey answers. As a result, we can conclude the following: (1) the tourist behavior is changed due to the proposed gamification design and the necessary information was collected efficiently; (2) the participants tend to prioritize Check-in Mission over the sightseeing, which can induce a behavior change but might impact sightseeing enjoyment.
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