The purpose of this study was to determine the effect of brand image and product quality on consumer loyalty with consumer satisfaction as a mediator using Indrakila Cheese products. To determine the effect of brand image, product quality and customer satisfaction on costumer loyalty using Indrakila Cheese products. To find out whether costumer satisfaction mediates the influence of brand image and product quality on costumer loyalty using Indrakila Cheese products. The population in this study were all costumers who use Indrakila Cheese products. The sample is determined by the Purposive Sampling method. Sampling with Slovin formula obtained 110 respondents. The data used are primary data using a questionnaire. Data analysis using linear regression. Based on the results of the research that has been done, it can be known brand image has a positive effect on costumer satisfaction of Indrakila Cheese products. Product quality has a positive effect on costumer satisfaction of Indrakila Cheese products. Brand image has a positive effect on costumerr loyalty of Indrakila Cheese products. Product quality has a positive effect on costumer loyalty of Indrakila Cheese products. Customer satisfaction has a positive effect on costumer loyalty of Indrakila Cheese products. Brand image has a positive effect on costumer loyalty mediated by costumer satisfaction. Product quality has a positive effect on costumer loyalty mediated by costumer satisfaction.
Dalam kondisi ekonomi saat ini media sosial sangat diperlukan apalagi pandemi covid 19 benar benar belum sempurna hilang, sehingga media sosial masih sangat dibutuhkan dalam pemasaran produk dan menjadi salah satu alternatif untuk melakukan kegiatan promosi untuk meningkatkan penjualan produk dan produk yang ditawarkan lebih dikenal banyak orang. Tujuan dari penelitian ini adalah untuk mengetahui promosi yang dilakukan bakmi jowo denbagus melalui fitur whatsapp bisnis, sehingga tetap memilih media sosial whatsapp bisnis sebagai media promosi. Penelitian inia menggunakan metode penelitian kualitatif deskriptif. Hasil dari penelitian ini adalah bahwa whatasapp bisnis sebagai media sosial sangat efektif dilakukan karena mampu menjangkau dan mengenalkan lebih banyak orang tentang produk bakmi jowo denbagus, sangat praktis untuk berinteraksi dengan pelanggan tetap, sehingga dapat meningkatkan penjualan.
Financial statements are tools that present entity information in terms of assets, liabilities, and equity. With the financial statements, the financial condition of a business can be reflected. Financial reports can be used as a tool to evaluate as well as a tool in determining the capabilities of business actors in carrying out the operations of a business. Not only that, with the existence of financial reports, projections of future business operations can be better planned. However, for Micro, Small and Medium Enterprises or MSMEs, not all business actors are able and understand the importance of financial reports for the sustainability of these Micro, Small and Medium Enterprises or MSMEs. In reality, there are still many MSMEs who do not understand the importance of financial reports for the sustainability of a business or business. The results of this activity provide assistance and training for MSMEs to compile a financial report in a simple form in accordance with SAK EMKM which is regulated by the IAI Council.
There are so many studies on the company's market value. However, most studies do not verify the macroeconomic effect on certain industries. Research on macroeconomic as moderators in increasing the company's market value is still limited also. Therefore, macroeconomics (interest rates) presented in this study as a moderator to examine the effect of company growth (increased sales) and company financial performance (ROA) to the company’s market value (PBV). It expected to provide additional information to individuals, lecturers, and business actors on how to increase company market value and what factors must be considered to increase it. The population is all go-public companies, and the samples are manufacturing companies-textile and garment sub-sectors during 2015-2020. Multiple linear regression and SPSS are used as the data analysis technique. The results imply that the increase in sales has no influence on PBV. Even though interest rates have been presented, it still can’t strengthen the effect of increased sales on PBV. ROA influences PBV. However, after presenting interest rates, it turns out that interest rates weaken the influence of the ROA level on PBV. This result shows that macroeconomics can moderate the connection of company financial performance to the company’s market value.AbstrakTerdapat banyak penelitian terdahulu tentang nilai pasar perusahaan. Namun, sebagian besar penelitian tidak melihat pengaruh variabel makroekonomi pada industri tertentu. Penelitian tentang faktor makroekonomi sebagai moderator dalam meningkatkan nilai pasar perusahaan juga belum banyak. Oleh karena itu, penelitian ini menghadirkan makroekonomi yang diproxy oleh suku bunga sebagai moderator untuk menguji pengaruh pertumbuhan perusahaan yang diproxy oleh peningkatan penjualan dan kinerja keuangan perusahaan yang diproxy oleh ROA terhadap nilai pasar perusahaan yang diproxy oleh PBV. Sehingga diharapkan dapat memberikan tambahan informasi kepada individu, dosen, maupun pelaku usaha tentang bagaimana meningkatkan company market value serta faktor apa saja yang harus diperhatikan untuk meningkatkannya. Populasi penelitian yaitu semua perusahaan yang sudah go public. Sedangkan samplenya adalah perusahan manufaktur, subsektor textile dan garment tahun 2015-2020. Penelitian ini menggunakan analisis regresi linear berganda dengan SPSS sebagai teknik analisis data. Menurut hasil uji, peningkatan penjualan tidak berpengaruh terhadap PBV. Meskipun telah dihadirkan suku bunga, ternyata suku bunga tetap tidak mampu memperkuat pengaruh peningkatan penjualan terhadap PBV. Selain itu, dapat diketahui pula bahwa ROA berpengaruh terhadap PBV. Setelah dihadirkan suku bunga, ternyata suku bunga memperlemah pengaruh tingkat ROA terhadap PBV. Hal ini menunjukkan bahwa makroekonomi mampu menjadi moderator bagi kinerja keuangan perusahaan terhadap nilai pasar perusahaan.
The Covid 19 pandemic that occurred in 2020 until now has had a significant impact on the business and financial conditions of all business sectors, especially in the field of Micro, Small and Medium Enterprises. The existence of MSMEs as contributors to gross domestic product cannot be underestimated because they are able to encourage the community's economy through the provision of jobs and income distribution when the government has limitations in providing employment opportunities. However, the Covid-19 pandemic has eroded the economic ability of MSMEs to continue to develop due to operational limitations from the implications of restricting community activities as instructed by the Government. Therefore, as the best solution for SMEs today, they must be able to manage finances in anticipation of unwanted conditions such as the condition during the Covid 19 Pandemic yesterday. The focus of the service is carried out at the Kurniawan Textile UMKM which is located in Tanjung Mas Village, North Semarang District. As a result of service, partners gain knowledge and skills in managing finances to determine business operations run by MSMEs.
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