PurposeGastronomy has become one of the key factors in the development and promotion of tourism, and offers the opportunity for certain locations to become specialised in culinary tourism. This paper aims to analyse the kind of tourist whose reason for travelling to a certain destination is to enjoy the local cuisine. In this case, the destination is Córdoba (Spain).Design/methodology/approachA list of restaurants and eating establishments offering dishes typical of Córdoba was compiled. A questionnaire was designed with the aim of analysing and defining tourists' opinions of Córdoba's cuisine. This questionnaire was filled out by a random sample of tourists in one of ten different restaurants. Of these ten establishments, four were classified as restaurants, three as tabernas, and three as a mixture of both restaurant and taberna. In each restaurant, the questionnaire was distributed randomly among Spanish and foreign tourists in the city on a daily basis. A total of 213 questionnaires was obtained. The fieldwork was carried out in October and November 2009. The tabling and analysis of the data obtained was carried out through the development of an appropriate database. The results were obtained using uni‐variant and bi‐variant analysis techniques (contingency tables, chi‐square contrasts and correlations).FindingsThe results of the study reflect the high level of education of the tourists surveyed, the length of their stay, the high percentage of foreign tourists, and the high level of satisfaction with both the local cuisine and with other tourist attractions Córdoba has to offer.Practical implicationsThe results imply that there is scope for developing food tourism products which would attract such tourists and could be used to promote Córdoba as a centre for culinary tourism.Originality/valueThis paper is one of the first studies on culinary tourism to be carried out in an important destination for cultural tourism in Europe, namely the city of Córdoba. This paper also tries to create a profile of the “food tourist”, a tourist whose primary motivation for visiting a given location is to explore the local cuisine.
A particularly striking new phenomenon in recent years is the live streaming of video games through popular platforms, such as Twitch. This study focuses on the motivations and types of use underlying viewer participation in live streaming platforms. Based on the uses and gratifications theory, this paper aims to analyse how three basic motivations are related to the use of video game streaming platforms. Furthermore, it examines the moderating effects that significant variables, such as the audience member’s age, sex or self-perception of level as a player may exert on this relationship. The results reveal that the three types of motivations are positively associated with use of the platform, although notable differences appear, with informational motivations outweighing entertainment and social motivations. At the same time, no moderating effects on the results of the proposed model were found for the heterogeneity stemming from sex and age. Conversely, the influence of informational motivations on the use of these platforms is moderated by the self-perception of level as a player.
Purpose-The purpose of this study is to examine the connection between the concepts of organizational culture and intellectual capital to enable the proposal of a model to measure intellectual capital. This model highlights culture as an essential component of intellectual capital. Design/methodology/approach-The study begins with an analysis of the connection between the concepts of organizational culture and intellectual capital. It then examines the principal models that are used to measure intellectual capital, focusing on their structure and the location of culture. The importance of this capital for organizations is emphasized. Findings-The paper proposes a new model to measure intellectual capital. This model considers culture as the central nucleus around which the remaining integrated capitals configure. The importance of cultural capital is seen within organizations at two levels: the national culture; and the culture of the organization. These are essential features, and give internal logic to the proposed model. Originality/value-The models of measurement of intellectual capital lack an internal logic which would synchronize the elements with the variables employed when characterizing intellectual capital as a body. There is a tendency to consider each of the elements or capitals mentioned as independent, without a nexus existing to connect them. This paper centres on the search for the stated internal logic and for the consideration of culture as a key element in this. This gives a new focus to the role that is played by the configuration of intellectual capital in each enterprise.
Purpose -Wine is a key element in the development and promotion of tourism and it offers the opportunity to generate wealth in a given geographical area. The purpose of this paper is to analyse, from the perspective of the offer, how a specific area (namely Jerez in Spain, the Sherry region) is structured in order to develop wine-based tourism. Design/methodology/approach -The methodology employed for this study consisted of a combination of surveys, interviews and field observations with the suppliers in the traditional wine-producing region, el Marco de Jerez, or the Sherry region, in the south of Spain. Findings -The results of the study reflect the level of education of employees, the seasonal nature of tourism, the improvements in its promotion and the need for greater support from local government. Practical implications -The results suggest that there is scope for developing wine tourism products to attract tourists and which could be used to promote the Sherry region as a centre for wine tourism. Originality/value -This paper is one of the first studies to be carried out an important destination for wine tourism in Spain. This paper also reveals the results of a study on the offer of wine tourism and makes it possible for these results to be compared with those obtained in other areas.
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