PurposeSmartphones have become ubiquitous devices that enable individuals to integrate digital resources in virtually all value co-creation processes, including visiting sport events. Therefore, the purpose of this paper is to understand smartphone-enabled digital resource integration in the context of sport events from an individual intra-perspective. It thereby connects the perspectives of Service Dominant Logic and Experiential Computing.Design/methodology/approachA conceptual model was developed and empirically tested utilizing a survey of 707 visitors of eight first and second league soccer, handball and basketball matches in Germany. Partial least squares structural equation modeling was applied to test the proposed hypotheses.FindingsThe results reveal that stadium visitors integrate sport event-related and unrelated digital resources to co-create value at sport events. While event-unrelated digital resources generally have more influence on visitors' perceived value, their importance is decreasing with higher team identification. Digital resources in the form of sports betting opportunities are only relevant in some specific contexts. Hence, both individual and contextual characteristics determine digital resource integration.Originality/valueThis study integrates the perspectives of value co-creation at sport events and experiential computing and proposes a conceptual model exploring how sport event visitors enrich their experience through the integration of sport event-related and unrelated smartphone-enabled digital resources. By illuminating the intra-level perspective of sport event visitors' resource integration, it provides the basis for future studies on digital resource integration on higher levels of aggregation including engagement platforms and entire sport event ecosystems.
Personal data is often collected, processed and utilized without the knowledge of the information system's user. With regard to the enormous value of personalized data for companies as well as consumers' tendency to unreflectively disclose their data, privacy concerns have been an essential topic for researchers since the mid-1990s. However, established research models of wearable IS-technologies are inadequate to comprehensively investigate the issue of privacy and its effects on acceptance variables. Therefore, the following study aims to empirically validate a research model which considers privacy concerns as a central construct in predicting the actual usage of fitness trackers. The results of our investigation underline the vital role of privacy concerns for the acceptance of fitness trackers and imply that the current providers' advertising is insufficient in meeting the consumers' needs.
Connected fitness tracking devices enable various stakeholders to analyze sensitive personal information. Our investigation underlines the vital role of privacy concerns for the intention to use fitness trackers and support the integration into the nomological structure of UTAUT. The results show strong influences of privacy concerns, subjective norm and performance expectancy on the intention to use fitness tracking devices. While performance expectancy is not the strongest predictor anymore, effort expectancy does not show a significant influence on the intention to use fitness tracking devices. The proposed research model enhances the privacy calculus theory and provides essential theoretical and practical implications.
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