In this article, we respond to Bell and Sinclair's (2014) call for reclaiming eros as noncommodified energy that drives academic work. Taking our point of entry from Institutional Ethnography (IE) and the standpoint of junior female academics, we highlight the ambiguity experienced in the neoliberal university in relation to its constructions of potential. We elucidate how potential becomes gendered in and through discourses of passion and care: how epistemic and material detachment from the local is framed as potential and how masculinized passion directs academics to do what counts, while feminized and locally bound care is institutionally appreciated only as far as it supports individualized passion. The way passion and care shape the practices of academic writing and organize the ruling relations of potentiality is challenged through eros, an uncontrollable and un-cooptable energy and longing that becomes a threat to the gendered neoliberal university and a source of resistance to it. By distinguishing between passion, care, and eros, our IE inquiry helps to make sense of the conformity and resistance that characterize the ambiguous experience of today's academics.

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This article unpacks the social construction of the "ideal academic" in the context of major shifts in the governance of academia that have introduced managerial practices, standardised notions of excellence and accounting logics with the aim of increasing the efficiency and quality of higher education and academic knowledge production. More specifically it explores how the enacting of this ideal involves practices of boasting and explores how people are differently positioned in that regard. Drawing on a three-year ethnographic study at Aalto University in Finland the article shows how boasting involves the (re)production of gendered and classed social inequalities. I draw on the resources of Institutional Ethnography which enables me to analyse social relations of gender and class and show how culturally and situationally specific forms of boasting, become textually recognised and encouraged as appropriate behaviour for the "ideal academic".

In this article, we explore forms and possible implications of new masculinities in universities, and elucidate how they relate to hegemonic masculinity. ‘New masculinities’ coins a particular tradition of naming in Nordic masculinity studies. In the Nordic context, gendered social relations are shaped by State policies and equality discourses, which are increasingly embracing father‐friendly initiatives. New masculinities refers to the increased involvement of men in caring practices and especially in fathering. Our empirical study comprises in‐depth interviews with young male academics in a Finnish business school. We elucidate, first, the ambivalence and struggles between masculinities in the discourses of these men and, second, how the construction of masculinities is specific to societal, sociocultural and local contexts. Relations of class, and middle‐class notions of the ‘good life’ in particular, emerge as central for understanding the experiences of these men. Beyond the Nordic countries, we argue that while the change potential of caring masculinity stems from particular contexts, the concept of new masculinities is helpful in capturing the ambivalence and struggles between hegemonic and caring masculinities rather than dismissing the latter as subordinate to the former.