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An affective approach to culture and cognition may hold the key to uniting findings across experimental psychology and, eventually, the human sciences. Many accounts of the human mind concentrate on the brain’s computational power, yet for nearly 200 million years before humans developed a capacity to reason the emotional centers of the brain were running the show. To attain a clearer picture of the evolution of mind, we challenge the cognitivist and behaviorist paradigms in psychology by exploring how the emotional capacities that we share with other animals saturate every thought and perception. Many of the distinctive social and cultural behaviors of our species, including, bonding, social learning, hierarchy, decision-making, self-identity, can be integrated if we use an affective approach.

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Drawing from empirical literature on ecological psychology, affective neuroscience, and philosophy of mind, this article describes a model of affect-as-motivation in the intentional bond between organism and environment. An epistemological justification for the motivating role of emotions is provided through articulating the perceptual context of emotions as embodied, situated, and functional, and positing perceptual salience as a biasing signal in an affordance competition model. The motivational role of affect is pragmatically integrated into discussions of action selection in the neurosciences.

Metaphors of mind and their elaboration into models serve a crucial explanatory role in psychology. In this article, an attempt is made to describe how biology and engineering provide the predominant metaphors for contemporary psychology. A contrast between the discursive and descriptive functions of metaphor use in theory construction serves as a platform for deliberation upon the pragmatic consequences of models derived therefrom. The conclusion contains reflections upon the possibility of an integrative interdisciplinary psychology.