This study is aiming to develop the youth ecopreneurship intention. We evaluate how to process plastic waste into a valuable product as well as maintaining a sustainable environment. This is qualitative type research utilizing participatory and project-based learning methods. This method was chosen so we can objectively explain the feasibility of the use of plastics waste into productive goods. Data is collected using a participatory observation method, in-depth interviews, and documentation techniques. The object of this research is the youth in the border area, especially in Bengkayang. The finding indicated that intention and internal motivation in the youth entrepreneurship for converting plastics waste into valuable products are very positive. It is due to a relatively easy and inexpensive manufacturing process. However, there are external factors, that can negatively influence youth entrepreneurs’ drive, therefore we need to have stimulus and encouragement from outsiders (mentors), training and motivation. There was a tendency for youth to get bored with the long due process, and they want to get quick results immediately. This study only focused on the youth ecopreneurship intention in border areas, therefore it could still be biased. Therefore, further research is needed to provide more complex variables and a bigger number of more varied samples.
Underground economic activity is a phenomenon that requires special and continuous treatment. This phenomenon is counterproductive to local revenues and is related to corrupt practices and tax evasion. The research was conducted in Bengkayang Regency, West Kalimantan Province, Indonesia. The qualitative phenomenological method was carried out by interviewing underground economic actors such as liquor producers, "pangku" coffee shops, and street vendors. The findings indicate that corruption activities in the form of collecting bribes and offering bribes are carried out in cash without going through a legal transaction mechanism. The underground economy practices tax evasion, does business without a permit, pays substandard wages, and does not protect workers with insurance. The underground economic activity will contribute to an increase in the circulation of money in society, but do not take into account the regional economy. Such situations call for massive supervision of individuals and the introduction of pentahelix elements to form synergies between actors and to begin to integrate and develop digital structures in every financial activity using e-government systems.JEL Classification D73; E26; O17
This study aims to examine the role of social media as a means of electronic word of mouth. The variables studied in this study are customer satisfaction and customer involvement as antecedents and repurchase intentions as a consequence variable (Consequences). The sample in this study amounted to 206 respondents spread in Yogyakarta, Central Java, West Java, East Java, Bali, and Ambon with surveys conducted in a connected and unrelated. Hypothesis testing is done by multiple regression analysis and simple regression analysis. The results of this study suggest that in the Indonesian context, customer satisfaction does not affect the act of social media and customer involvement have a positive and significant effect on electronic act of speech through social media. Electronic speech act through social media has a positive effect on repurchase intentions.Keywords: social media, electronic word of mounth, repeat purchase, regression ABSTRAKPenelitian ini bertujuan untuk menguji peran media sosial sebagai sarana getok tular elektronik. Variabel yang diteliti dalam penelitian ini adalah kepuasan pelanggan dan keterlibatan pelanggan sebagai anteseden dan niat membeli kembali sebagai variabel konsekuensi (Konsekuensi). Sampel dalam penelitian ini berjumlah 206 responden yang tersebar di Yogyakarta, Jawa Tengah, Jawa Barat, Jawa Timur, Bali, dan Ambon dengan survei yang dilakukan secara terhubung dan tidak terkait. Pengujian hipotesis dilakukan dengan analisis regresi berganda dan analisis regresi sederhana. Hasil penelitian ini menunjukkan bahwa dalam konteks Indonesia, kepuasan pelanggan tidak mempengaruhi tindakan media sosial dan keterlibatan pelanggan memiliki pengaruh positif dan signifikan terhadap tindak tutur elektronik melalui media sosial.Kata Kunci: media sosial, getok tular elektronik, pembelian ulang, regresi
Tujuan penelitian ini adalah untuk menganalisis faktor-faktor yang berpengaruh mencakup kepuasan nasabah yang terdiri dari dua variabel yakni persepsi manfaat dan persepsi kemudahan penggunaan terhadap kepuasan nasabah Bank Rakyat Indonesia KCP Bengkayang yang menggunakan aplikasi BRI Mobile. Jumlah sampel dalam penelitian ini adalah 152 responden. Pada pengambilan sampel, peneliti melakukan dengan cara penyebaran kuesioner kepada nasabah melalui google form. Teknik pengumpulan data yaitu dengan menggunakan kuesioner langsung dan studi kepustakaan. Teknik uji instrumen yaitu menggunakan uji validitas dan uji reliabilitas. Teknik analisis data yaitu menggunakan analisis data kuantitatif. Hasil penelitian melalui data kuesioner menunjukan bahwa variabel persepsi manfaat berpengaruh positif dan signifikan terhadap kepuasan nasabah. Pada variabel persepsi kemudahan penggunaan berpengaruh positif dan signifikan terhadap kepuasan nasabah.
The aim of this study is to examine the impact of emotional appeal advertisement in television and rational appeal advertisement in magazine to customer’s purchase intention. Data were collected using purposive sampling for 100 people and analyzed using multiple regressions. The finding of research is that emotional-appeal advertising in television has less impact on customer’s purchase intention because of switching behavior during commercial break. While the rational appeal advertisement has significant impact on customer’s purchase intention because they have enough time to think and analyze the information in the advertisement.
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