Despite instructions to ignore the irrelevant word in the Stroop task, it robustly influences the time it takes to identify the color, leading to performance decrements (interference) or enhancements (facilitation). The present review addresses two questions: (1) What levels of processing contribute to Stroop effects; and (2) Where does attentional selection occur? The methods that are used in the Stroop literature to measure the candidate varieties of interference and facilitation are critically evaluated and the processing levels that contribute to Stroop effects are discussed. It is concluded that the literature does not provide clear evidence for a distinction between conflicting and facilitating representations at phonological, semantic and response levels (together referred to as informational conflict), because the methods do not currently permit their isolated measurement. In contrast, it is argued that the evidence for task conflict as being distinct from informational conflict is strong and, thus, that there are at least two loci of attentional selection in the Stroop task. Evidence suggests that task conflict occurs earlier, has a different developmental trajectory and is independently controlled which supports the notion of a separate mechanism of attentional selection. The modifying effects of response modes and evidence for Stroop effects at the level of response execution are also discussed. It is argued that multiple studies claiming to have distinguished response and semantic conflict have not done so unambiguously and that models of Stroop task performance need to be modified to more effectively account for the loci of Stroop effects.

An enduring question in selective attention research is whether we can successfully ignore an irrelevant stimulus and at what point in the stream of processing we are able to select the appropriate source of information. Using methods informed by recent research on the varieties of conflict in the Stroop task the present study provides evidence for specialized functions of regions of the frontoparietal network in processing response and semantic conflict during Stroop task performance. Specifically, we used trial types and orthogonal contrasts thought to better independently measure response and semantic conflict and we presented the trial types in pure blocks to maximize response conflict and therefore better distinguish between the conflict types. Our data indicate that the left inferior PFC plays an important role in the processing of both response and semantic (or stimulus) conflict, whilst regions of the left parietal cortex (BA40) play an accompanying role in response, but not semantic, conflict processing. Moreover, our study reports a role for the right mediodorsal thalamus in processing semantic, but not response, conflict. In none of our comparisons did we observe activity in the anterior cingulate cortex (ACC), a finding we ascribe to the use of blocked trial type presentation and one that has implications for theories of ACC function.

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Compulsive seeking of reward is a hallmark feature of drug addiction, but the role of reward is less well understood in behavioural addictions. The present study investigated the predictive utility of ten reward-based motives, which we identified in the literature, in explaining excessive and problematic use of social networking sites (SNSs). These motives were examined in a cross-sectional survey of 411 young adults, revealing that prolonged use and excessive checking were predicted by distinctly different motives. More frequent checking of SNSs was most closely associated with motives related to obtaining social rewards (impression management/social comparisons/fear of missing out) and the desire to find/consume enjoyable content. In contrast, the amount of time an individual spends on SNSs was predicted by the desire to engage in negative social interactions or to fulfil personal needs (self-expression/documentation of life events). Problematic SNS use was best explained by the motivation to obtain social rewards and to a lesser extent by enjoyment and negative social potency (e.g., trolling) motives. Our results highlight the importance of social reward in explaining excessive and problematic SNS use, suggesting that a focus on reducing the desire to obtain social reward (e.g., through likes, social comparisons, continual connection) may be most beneficial in tackling problematic SNS behaviours.

Previous work investigating the effect of rTMS of left Dorso-Lateral Prefrontal Cortex (DLPFC) on Stroop task performance reports no changes to the Stroop effect but reduced reaction times on both congruent and incongruent trials relative to sham stimulation; an effect attributed to an enhanced attentional (or task) set for colour classification. The present study tested this account by investigating whether, relative to vertex stimulation, rTMS of the left DLPFC modifies task conflict, a form of conflict that arises when task sets for colour classification and word reading compete, given that this particular type of conflict would be reduced by an enhanced task set for colour classification. Furthermore, the present study included measures of other forms of conflict present in the Stroop task (response and semantic conflict), the potential effects on which would have been hidden in previous studies employing only incongruent and congruent stimuli. Our data showed that left DLPFC stimulation had no effect on the magnitude of task conflict, nor did it affect response, semantic or overall conflict (where the null is supported by sensitive Bayes Factors in most cases). However, consistent with previous research left DLPFC stimulation had the general effect of reducing reaction times. We, therefore, show for the first time that relative to real vertex stimulation left DLPFC stimulation does not modify Stroop interference. Alternative accounts of the role of the left DLPFC in Stroop task performance in which it either modifies response thresholds or facilitates responding by keeping the correct response keys active in working memory are discussed.