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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractThe fundamental asymmetries of the journal system are reviewed and an examination is made of the differences between author and reader behaviour at both a quantitative and a qualitative level. Author productivity and so-called``salami-style'' publishing practices are examined. An estimate of global author numbers is made. Reader and readership studies combined with bibliometric analysis allow the proposal of a means of estimating reading rates of journals. Electronic accessThe research register for this journal is available at

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