This research was developed in the frame of the VOLTO JÁ Project, which aims to implement a senior social exchange program in Portugal, among social economy organizations to promote tourism experiences for the elderly. The main goal of the research is to present a three-stage model of designing and evaluating tourism experiences in senior mobility, named as the OEC Model. This model was established based on a set of data collection instruments, which were chosen according to the goals of each stage of the process, in the context of the VOLTO JÁ Project. The results of stage one and three of the model considered as a more integrated approach on designing and evaluating senior tourism experiences are presented. The findings highlight the importance of a pre-stage in what concerns organizing the tourism experience (supply perspective); and a post-stage assessing senior´s perceptions after the experience (demand perspective).
Social networks and the use of social media have been gaining more and more importance in recent years and have had a very significant impact on the tourism sector. The way this influences activity can be seen in two ways. On the one hand, from the point of view of the consumer himself, especially the way in which tourists access information. On the other hand, social networks are used by tourism companies as a means to support their marketing activities, such as the promotion of tourism products. This chapter explores how rural tourism companies use social media as a way to improve the tourist consumer experience. By assessing managers of the rural tourism businesses in the Alentejo Region, Portugal, the aim is to identify entrepreneurs' perceptions regarding the factors that influence the tourism experience, the use of social media and their relationship with the improvement of the tourist experience and customer loyalty. It is possible to conclude that rural tourism establishments are no longer ignoring the important role of social media in promoting their tourism experiences.
Este artigo, que resultou de uma investigação de Doutorado, tem como objetivo analisar a importância da cooperação entre os stakeholders para o desenvolvimento turístico dos territórios rurais, numa perspectiva de sustentabilidade. A cooperação entre os atores chave do setor turístico 30representa uma mais valia, no sentido de promover os destinos turísticos rurais. Baseando-se numa investigação empírica de caráter quantitativo, procurou-se, com um questionário estruturado, aplicado via e-mail e correio tradicional aos stakeholders do setor público, setor privado e associativo do turismo, avaliar a percepção daqueles agentes, sobre as medidas e as áreas de atuação prioritária em termos de cooperação de modo a contribuir para o desenvolvimento turístico de uma sub-região de Portugal, o Baixo Alentejo, tipicamente rural. Concluiu-se que os agentes consideram importante haver uma cooperação intersetorial, pois: fortalece o turismo, contribuindo para a revitalização econômica e social dos territórios rurais; aumenta a competitividade empresarial; permite as trocas de recursos onde se inclui o capital, o conhecimento; e reforça a legitimidade das políticas de turismo. PALAVRAS-CHAVE: Turismo. Desenvolvimento Sustentável. Cooperação entre Atores.
This chapter provides a deeper insight into the concept of a nautical station. More specifically, it tries to determine the importance of partnership models defined by digital platforms as a tool for a cooperation strategy in the development of new products; such is the case of nautical tourism in Portugal, a coastal nation in southwestern Europe. With this objective in mind and framed by the concept of the nautical station as a starting point, a descriptive analysis explores this topic. The case of Spain, with the development of the Nautical Resorts Association, is a model for best practice that must be not replicated but adapted to the situation in Portugal. This chapter advocates that nautical tourism, as a strategic tourist product for Portugal, will gain more prominence and strength if supported by a collaboration model between the various stakeholders of the tourism system framed by partnership models.
Learning Lab@PP2 is a pedagogical tool that has been applied in a degree course in tourism at the Polytechnic Institute of Beja, specifically in classes of Professional Practice II. It advocates that the learning process should occur in the complex context of society, organizations and professional relations that characterize the tourism industry. The goal is to contribute to the development of professional skills in tourism and educate students as citizens who must be aware of their role in today's increasingly global world. Within Learning Lab methodology, this paper aims to share the benefits of using practical methods in tourism education environments, in this case based on two participatory exercises: (a) visual-based methodologies (photovoice); and (b) participant and non-participant observation as a method of analysing situations. The results from using this methodology will be also presented in addition to a discussion about the educational benefits framed by the experiential learning paradigm.
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