The purpose of this research is twofold: firstly, we aim to understand the role of virtual reality (VR) in influencing tourism consumers’ attitudes toward a tourist destination and, secondly, understand the influence of different levels of sensory information presented through VR experiences on the development of mental imagery, attitudes toward the destination, and visit intention. We tackle this through a multistudy experimental approach. First, in study 1, we demonstrate that VR plays a positive role in enhancing previously held consumer attitudes toward a tourist destination. Second, we affirm that VR has a greater positive effect on attitudes toward a destination in comparison to a less immersive technology (i.e., website). Third, in study 2, we find that different levels of sensory information in VR experiences result in significant differences with regard to the developed mental imagery, sense of presence in the experience, attitudes toward the destination and visit intentions.

The COVID-19 pandemic has severe psychological and psychosocial impacts on hotel workers. This study examines the causal direct impact of both job insecurity and distributive injustice, which were common in hotels post COVID-19, on social loafing behavior among hotel workers, and the indirect impact through turnover intention. Data were collected from 850 hotels workers in the Kingdom of Saudi Arabia. Using results obtained through structural equation modeling (SEM), the spread of both job insecurity and distributive injustice positively and significantly influences turnover intention among hotel workers post the COVID-19 pandemic. The results also found that turnover intention fully mediates the influence of both distributive injustices on social loafing behavior. On the other side, it partially mediates job insecurity on social loafing behavior among hotel workers. Implications for scholars and practitioners as well as limitations of current research are discussed.

This study examined the impact of university education support on entrepreneurial intention among higher education students in the Kingdom of Saudi Arabia. The study adopts the theory of planned behavior (TPB) as the theoretical foundation and examines the effect of constructs of TPB as mediating variables between university education support and entrepreneurial intention. The study adopted a quantitative research approach through a questionnaire survey directed to senior students at King Faisal University (KFU). The results of SEM “structural equation modeling” with AMOS software showed that university education support has a significant positive direct impact on entrepreneurial intention. It also has significant positive and indirect effects through the three constructs of TPB, which were found to have a significant impact on entrepreneurial intention among higher education students. This research result sends several important messages to higher education policymakers in relation to the promotion of entrepreneurship intention among higher education students. The results also have some theoretical implications for scholars, which are also discussed in the study.