In this study, we analyzed the accidents associated with the Asian elephant (Elephas maximus Linnaeus) and issues pertaining to compensation in Xishuangbanna Nature Reserve from 2011 to 2018. We conducted interviews and a questionnaire survey with 217 villagers. The results show that: (1) the main Asian elephants damage is crop loss (more than 95% of the total damage), and the villagers suffer economic losses; (2) through the influence of traditional culture and natural education, the majority of local villagers still have a favorable impression of Asian elephants; (3) female respondents, those engaged in agricultural production, those who had experienced crop loss and those who had never seen Asian elephants had more negative attitudes toward Asian elephants; (4) most villagers believe that the Asian elephant population has increased in the past decade; and (5) the villagers are quite passive in the human–elephant conflict, and most of them do not take action. Finally, based on the research results, this paper discusses the causes of human elephant conflict and proposes targeted mitigation measures.
The rapid development of ecotourism provides a win–win path for ecological and environmental protection and sustainable economic development. However, environmental problems are increasingly prominent in ecotourism destinations, which seriously hinders their sustainable development. This study explored how environmental knowledge, environmental perceived value, perceived consumption effectiveness, and environmental attitudes stimulate and shape environmentally friendly tourist behaviors. A sample survey of 406 tourists at Taibai Mountain National Nature Reserve in China was conducted, and structural equation modeling (SEM) was used to assess the causal relationships in the formation of environmentally friendly behaviors. The results show that environmental knowledge has a significant positive impact on environmental attitudes, environmental perceived value, and perceived consumption effectiveness. Further, environmental perceived value has a significant positive impact on environmental attitudes and environmentally friendly behavior; environmental attitudes and environmental behavior have a significant positive impact; environmental awareness has a significant positive impact on environmental behaviors; and perceived consumption effectiveness has a significant positive impact on environmentally friendly behaviors and is the most important direct predictor. Overall, the results reveal the formation mechanism of environmental friendly behavior, and provide a scientific basis and theoretical support for the stimulation and shaping of environmentally friendly tourist behaviors in ecotourism destinations.
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