The tourism is the significant tool of prosperity not only of the well-known touristic regions, but it is significant potential developing element of not so developed provincial regions. Develop and placements of tourism are dependent on factors (conditions) that influence its use in concrete regions. These factors are classified into selectable, localisation, and realisation (localisation and realisation factors issue was published as a part of solution of the research plan of FBE No. MSM 6215648904, part 03). The selectable factors determine the possibilities of the region to develop tourism in demand function. The landscape character and the environment appertain to these objective presumptions. But these presumptions were subjective perceived. The aim of this paper is to make methodology of evaluation of introduced selectable factors. Geographic information technology will be use for spatial modelling. Theory of fuzzy sets, with its ability to catch the vagueness, will be use for defining of fuzzygeoelements and for the making several fuzzylayers. The fuzzylayers will be come into map algebra for whole formulation of these selectable factors. The methodology will be verified on territory micro region Babi lom (south of Moravia).
Tourism is globally considered to be one of the most prospective and dynamic economic branches. However, with respect to highly competitive environment of tourism it has to be professionally organized and managed. The presented article aims to show possibilities of interconnecting marketing tools with the potential of spatial modelling with the objective of making decision-making processes in tourism easier and more efficient (for companies, clients as well as destination managements). The paper deals with the modification of the customer satisfaction measurement model in tourism with possibilities of spatial modelling tools. In the publication the ECSI model (European Customer Satisfaction Index) is modified for the area of tourism, with respect to the fact that the obtained values of ECSI indexes can be utilized as introductory data for spatial modelling. The potential of the ECSI utilization is seen as a tool for managing decision-making processes in the area of increasing the quality of tourism services by force of a detailed analysis and quantification of customer satisfaction. If we process the date about satisfaction from monitoring CzechTourism, and if we apply the use date on described ESCI model (the part satisfaction), we see, that the visitors are the most satisfaction with helpfulness (interval 73−87 %), namely in South-Bohemian, South-Moravian, and Zlin region, at least in Midle-Bohemian region. Obtaining own data and their following application and evaluation according to the modified ESCI model for all tourist regions will be the part of a follow-up research. The aim will be to summarize recommendations for individual regions in such a way that they have enough information for more successful utilization of their potential for the development of tourism.
The aim of this article is to show the possibilities of spatial modelling and analysing of assumptions of tourism development in the Czech Republic with the objective to make decision-making processes in tourism easier and more efficient (for companies, clients as well as destination managements). The development and placement of tourism depend on the factors (conditions) that influence its application in specific areas. These factors are usually divided into three groups: selective, localization and realization. Tourism is inseparably connected with space – countryside. The countryside can be modelled and consecutively analysed by the means of geographical information technologies. With the help of spatial modelling and following analyses the localization and realization conditions in the regions of the Czech Republic have been evaluated. The best localization conditions have been found in the Liberecký region. The capital city of Prague has negligible natural conditions; however, those social ones are on a high level. Next, the spatial analyses have shown that the best realization conditions are provided by the capital city of Prague. Then the Central-Bohemian, South-Moravian, Moravian-Silesian and Karlovarský regions follow. The development of tourism destination is depended not only on the localization and realization factors but it is basically affected by the level of local destination management. Spatial modelling can help destination managers in decision-making processes in order to optimal use of destination potential and efficient targeting their marketing activities.
The insurance is joined with the transfer of risk to insurance company. Geographic IT and ICT general are important support in process of decision-making. The goal of article is to consider the possibilities of using geographic IT and fuzzy sets for decision-making about insurance of real property for risk of damage by elementary loss. Theoretic recommendations are demonstrated on the example from practice. There is accomplished discussion about assets and negations of described solutions in the end.
Information plays an important role in process of decision-making. Information and communication technologies give to the decision-makers not only relevant information, but they help in their interpretation. The basic advantage of fuzzy logic is the capability mathematic catch up the information, which is phrased. If we have set of elements, in that every element is characterised by grade of pertinence (member ship function), we call it fuzzy set. Map algebra is instrument that allows working up the raster representation of reality with using language of the map algebra. The using fuzzy sets for solving spatial problems is qualified by process in 3 steps: a) the correct definition of the type of member ship function, 2) the reserve of quality of input data, and 3) to modelling defined fuzzy sets by expert and the implementation of spatial analysis above them. The article has the goal, exemplify of modelling of occurrence of Epipogium aphyllum in the Czech Republic, to propose the way of spatial analysis above fuzzygeoelements with using map algebra. Only 4 restrictive conditions input to model, and the size of pixel in layer is 10 m. Fuzzy sets are realised above selected raster layers, that were defined in the step 1) by instruments of the map algebra. The resulting model specifies the places with documented occurrence with the high degree of member ship function.
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