The magnetic method, perhaps the oldest of geophysical exploration techniques, blossomed after the advent of airborne surveys in World War II. With improvements in instrumentation, navigation, and platform compensation, it is now possible to map the entire crustal section at a variety of scales, from strongly magnetic basement at regional scale to weakly magnetic sedimentary contacts at local scale. Methods of data filtering, display, and interpretation have also advanced, especially with the availability of low-cost, high-performance personal computers and color raster graphics. The magnetic method is the primary exploration tool in the search for minerals. In other arenas, the magnetic method has evolved from its sole use for mapping basement structure to include a wide range of new applications, such as locating intrasedimentary faults, defining subtle lithologic contacts, mapping salt domes in weakly magnetic sediments, and better defining targets through 3D inversion. These new applications have increased the method's utility in all realms of exploration — in the search for minerals, oil and gas, geothermal resources, and groundwater, and for a variety of other purposes such as natural hazards assessment, mapping impact structures, and engineering and environmental studies.

The gravity method was the first geophysical technique to be used in oil and gas exploration. Despite being eclipsed by seismology, it has continued to be an important and sometimes crucial constraint in a number of exploration areas. In oil exploration the gravity method is particularly applicable in salt provinces, overthrust and foothills belts, underexplored basins, and targets of interest that underlie high-velocity zones. The gravity method is used frequently in mining applications to map subsurface geology and to directly calculate ore reserves for some massive sulfide orebodies. There is also a modest increase in the use of gravity techniques in specialized investigations for shallow targets. Gravimeters have undergone continuous improvement during the past 25 years, particularly in their ability to function in a dynamic environment. This and the advent of global positioning systems (GPS) have led to a marked improvement in the quality of marine gravity and have transformed airborne gravity from a regional technique to a prospect-level exploration tool that is particularly applicable in remote areas or transition zones that are otherwise inaccessible. Recently, moving-platform gravity gradiometers have become available and promise to play an important role in future exploration. Data reduction, filtering, and visualization, together with low-cost, powerful personal computers and color graphics, have transformed the interpretation of gravity data. The state of the art is illustrated with three case histories: 3D modeling of gravity data to map aquifers in the Albuquerque Basin, the use of marine gravity gradiometry combined with 3D seismic data to map salt keels in the Gulf of Mexico, and the use of airborne gravity gradiometry in exploration for kimberlites in Canada.