In the introductory part the authors deal with the importance of agricultural land, its influence on water management, on the production of food for inhabitants, the utilization of land in agriculture, the influence on the climatic condition and the global ecosystem. They point out the problems related to the reduction of agricultural areas and they quote opinions of selected environmental specialists. They mention the issue of the subsidies in the Czech Republic, their sources and accounting. In the next part the authors focus on the analysis of the reduction of and the situation in the utilized agricultural area in thousands of hectares in EU countries. For this purpose, they utilize historic statistical data on the quantity and structure of utilized agricultural area. They represent the respective time series in tables and figures, calculate and compare their average absolute changes (increments or reductions) and percentage coefficients of growth (decrease). These coefficients are also used for the establishment of simple predictions obtained by extrapolation methods and by means of the linear trend function. The comparison of the results from individual EU countries was also represented graphically. More advanced and exact forecast models, which also provide interval forecasts, not only point forecasts, are applied on the CR and its neighbours, on the EU and its largest countries, by means of SPPS software. Balanced values and forecasts for 5 successive periods since 2017 have been calculated and tabulated. Everything is represented by means of suitable figures. Key words: utilised agricultural area in EU countries, average annual changes in utilized agricultural area, average growth/reduction rate, forecasts of the condition of the utilized land, subsidies.
The sharing economy currently forms a really important aspect of an economy. The authors set out to determine the size of the population participating in the sharing economy through the use of social networks and other channels with the purpose of identifying and describing individual factors (variables) affecting this type of market segment. The objectives of this paper were to determine the age gap between male and female participants in the sharing economy and to identify specific factors that may affect their participation in it, in particular among respondents who actively use social networks. It was concluded that gender did affect participation in the sharing economy, whilst financial position and permanent address did not have any influence on this market segment. The authors also set out to determine the level of education of the population that is dominant on this market. In terms of methodology, the information presented in this paper is based on the results of an empirical questionnaire survey on participation in the sharing economy in the Czech Republic and the application of general statistical methods.
Satisfied and constantly returning customers is a tremendous benefit for the business. There is also a well-thought loyalty program to help customers return. The aim of the article is to present preferences within the framework of possible tools used in loyalty programs and their comparison with what is actually offered to customers in the South Bohemian region. The attention is focused on younger and middle age customers, which is more open to new technologies and trends. The article is based on partial research outputs focusing on customer loyalty preferences. The data were obtained through a questionnaire survey (e-questionnaire) in 2018. The obtained data are evaluated using basic descriptive statistics. Also, there is the independent two-sample t-test used to average the mean values of two groups of data in terms of their determination of significant differences.
The aim of the article is to determine the attitudes of South Bohemian customers to providing personal data for the loyalty program needs. The article is based on the partial output of research focusing on customer loyalty to loyalty programs. The research was conducted in 2018 by a questionnaire survey with 267 respondents. Respondents interviewed were customers who live in the South Bohemian Region with an emphasis on the younger generation. The results presented in the article are based on the part of the questionnaire, where the respondents answered, which personal data are willing to provide for loyalty programs. Consequently, it is tested dependencies of overall evaluation in relation to provide of personal data in terms of identification variables: gender, age, education and the size of the respondent's place of residence. Two-choice statistical tests and the Kruskal-Wallis test are used to determine dependencies. The statistical program R. was used to perform these tests.
The aim of the article is to determine the attitudes of South Bohemian customers to the loyalty programs. The article is based on the partial output of research focusing on customer loyalty to loyalty programs. The research was conducted in 2018 by a questionnaire survey with 267 respondents. Respondents interviewed were customers who live in the South Bohemian Region. The results presented in the article are based on the part of the questionnaire, where the respondents answered how much they agree with the fourteen claims concerning loyalty programs. Attention is also focused on looking for dependencies of overall evaluation in relation to loyalty programs in terms of identification variables: gender, age, education and the size of the respondent's place of residence. Two-choice statistical tests and the Kruskal-Wallis test are used to determine dependencies. The statistical program R. was used to perform these tests.
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