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Packaging has a fundamental role in ensuring safe delivery of goods throughout supply chains to the end consumer in good condition. It also has great potential to contribute to sustainable development. This paper explores and provides insights on Swedish consumer perceptions and knowledge of environmental aspects of food packaging and elaborates on how these can contribute to or counteract environmentally sustainable development. A study based on a consumer survey carried out in Sweden is presented. A review of recent packaging research emphasizes the protective function of packaging as its most important contribution to the environmental dimension of sustainable development. Contrary to this, consumers almost exclusively refer to the packaging material when it comes to their perceptions of the environmental impact of packaging. Paper‐based packaging is strongly understood by the surveyed consumers to be environmentally advantageous, whereas plastic and metal are not. This study further indicates that a majority of the Swedish consumers surveyed are aware of their shortcomings in judging the environmental status of food packaging, indicating a need for guidance; otherwise, consumer choices can unintendedly counteract environmentally sustainable intentions. Copyright © 2015 John Wiley & Sons, Ltd.

This paper presents the results of Australian research that explored the role of packaging in minimizing food waste in the supply chain. The economic, social and environmental costs of food waste have been well documented elsewhere. This research contributes to the debate by identifying opportunities to reduce or recover food loss and waste through improved packaging.In the fresh produce sector, e.g. waste can be reduced through the use of packaging that improves product protection, ventilation and temperature control. Other opportunities include improved design of distribution packaging to reduce damage in transport and handling; design of primary packaging to reduce waste in the home, e.g. through appropriate portion sizes and by reducing confusion over date labels; and the use of retail-ready packaging that minimizes handling and improves stock rotation in stores. An important conclusion of the study is that packaging can have a significant impact on reducing food waste in the food supply chain; and in some cases, a focus on reducing food waste will require more rather than less packaging. Packaging developers must therefore consider the product and its packaging as a complete system to optimize sustainability.

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