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In this article, we develop a model for measuring corporate social responsibility (CSR) on the club level in European professional football. Modern CSR management and activities have advanced considerably throughout most industries since the late 1990s. However, CSR has only gained recognition in the sports management literature very recently, and models to evaluate CSR programs and activities in the sports context hardly exist. Hence, we conceptualize a CSR Performance Scorecard based on literature on CSR and sports management as well as empirical exploration into particularities of the football business. Relevant to scholars and managers alike, this article seeks to motivate the strategic CSR engagement of professional football. This is achieved through an innovative and context‐specific way for its organizational measurement along quantifiable economic, integrative‐political, and ethical‐emotional dimensions. © 2011 Wiley Periodicals, Inc.

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The goal of this viewpoint article is to introduce, critically analyse and further develop importance–performance analysis (IPA) as a framework through which strategic management recommendations can be extracted for higher education institutions. The article introduces a new method of combining the perspectives of two significant groups to bridge the information gap between industry and higher education by exploring the results of two differing IPA variants from the context of sport management. The first IPA matches the importance and performance of future competencies based on statements solely derived from the labour market. The second explores the same importance measures in comparison to performance measures derived from current graduates. The authors discuss the advantages and disadvantages of each analysis and recommend the use of this framework in the effort to decrease the existing information asymmetry between industry and higher education.