Purpose The popularity and use of mobile marketing technologies or devices have led to significant interest from researchers and practitioners, particularly in small- and medium-sized enterprises (SMEs), where these technologies offer significant benefits to SMEs given the poor human capital and financial constraints encountered. The use of mobile marketing devices assists SMEs to boost their sales promotion strategies which aim at increasing the sales of their products and services. However, there has been limited focus on developing a suitable framework that enables the evaluation and shared an understanding of the factors influencing the adoption of mobile marketing technology by service SMEs in Nigeria. Therefore, this paper aims to develop a theoretically grounded framework for exploring these factors and explaining their impact on mobile marketing technology adoption in SMEs in Nigeria. Design/methodology/approach The study is qualitative and used both unstructured and semi-structured interviews with a total of 26 participants drawn purposively from NIJA database in Nigeria. Thematic analysis was deployed in analysing the data. Findings The study developed an extended technology organisation environment (TOE) framework by incorporating the value anticipation context which helped to unveil 16 key factors influencing mobile marketing technology adoption in service SMEs in Nigeria. The finding revealed that factors associated with the extended TOE framework have an impact on SMEs mobile le marketing technology adoption but at different levels. Research limitations/implications The limitation of this study emerged because of the use of qualitative methodologies about the research design, rigour in the collection and management of the large volume of the raw data, the data analysis and the credibility of the findings. This may lead to unforeseen respondent and research bias in the data analysis, which may lead to a limited understanding of alternatives and insights into the factors influencing the adoption of mobile marketing. Hence, other measures and approaches such as case study and mix-method could be deployed to validate the findings further. Also, one of the limitations of qualitative study has been the issue of theoretical generalizability of the framework. The generalizability of the formwork needs to be established across a broader range of the population. Future studies may apply confirmatory statistical techniques to test and ascertain the validity and reliability of the framework across a broader population of mobile marketing technology adopters in Nigeria. Such studies may be used as a benchmark for the theoretical constructs and the factors that may lead to the success or failure of mobile marketing technology adoption. Originality/value The study had further enriched TOE framework and provided an analytical dimension for exploring the adoption of mobile marketing technology. It also demonstrates the capacity to provide a reliable explanation of the factors and serves as a tool for evaluating the benefits or challenges of mobile marketing technology adoption in SMEs in Nigeria.

Nigeria has witnessed some significant changes in gambling which have resulted in more people becoming interested in the activity. In an attempt to increase participation, bookmakers have introduced a variety of innovations. Literature has established that this increased participation is intergenerational, cross-cultural, and inter-religious. Particularly among Nigerian youth, participation in gambling cuts across all age groups, socioeconomic status, and gender. Both financial and social rewards have been identified as reasons why many youths gamble. Through a qualitative lens, this study investigates how the dynamics of gambling in recent times have affected the biographies of youth within a relatively deprived socio-economic locality in Kwara State, Nigeria. Thirty young gamblers between the ages of 15 and 29 were engaged in a semi-structured interview session. Drawing from the meaning of 'youth' from a sociological lexicon, one can advance this unique narrative of the transitions in gambling activities which can occur as a result of the youths' biographies and socio-economic status. Nigerian youth adopt three specific gambling types as a coping strategy in the face of a crisisridden socio-economic structure characterised by poverty, and unemployment. As such, gambling has become a normative activity experimented by the youth to survive the harsh economic conditions. This study therefore argues the need to situate the discourse of youth gambling within the social, cultural, and economic context in which they are located in Nigeria. In addition, the authors provide a framework for understanding the complexity of youth gambling in Nigeria.

The purpose of this study was to examine the relationship between feeding habit and the health of undergraduate students and to also ascertain the level of awareness of students on the nutritional value of food consumed followed by what necessitate their choice of food and how it affect their health. A stratified and simple random sampling method was adopted. Five research questions were raised in the study. Data was collected using a well-structured questionnaire (distributed to 220 students of Landmark University Kwara State, Nigeria out of which 200 were returned for analysis) along with an in-depth interview. The research design was descriptive survey. The theories used for this research are the rational choice theory and social learning theory. The major finding of the research shows there was a significant relationship between feeding habit and the health of students. There was no relationship between the cost of food and the feeding habit of students. The result revealed that (86.5%) of students’ choice of food was based on availability. The effect of feeding habit on the health of students indicated lack of retention (49.5%) while illnesses such as stomach pain, stooling, ulcer and food poisoning were the common reported cases. In conclusion, it was recommended that students should consume food based on its nutritional benefits and not just based on availability. Also the Nigeria government should drive the goal of agrarian revolution in order to meet the food need of the country at a cheaper rate.

The rural areas in Nigeria have become notorious with all kinds of crime. Inadequate amenities such as good roads and communication infrastructure in rural areas in Nigeria have made it difficult for the Nigeria Police to effectively detect and prevent crimes in rural Nigeria. It is consequent on these escalations of criminal activities that rural communities in Nigeria have evolved community policing to protect their neighbourhoods. This article presents the benefits of using qualitative and quantitative methods of data collection to unravel the potentials inherent in informal crime prevention and control in rural localities in Nigeria. The social capital theory was used to bring out the benefits of community participation in crime control in rural Nigeria. Findings from the study indicated high theft cases as common crime in rural Nigeria. Youths were observed to constitute greater percentage of suspects at police stations for crime. Unemployment and poverty among the rural populace especially youths were responsible for these criminalities. The absence of social infrastructure, inadequate police presence and government support to unemployed youths made the crime situations worse in rural areas. There was low level of community interactions with the police in crime prevention and control in rural Nigeria. The study recommended increased police-public partnership in crime prevention and control in rural Nigeria.

Uterine fibroid has been identified as one of the most prevailing health challenges among African women. Previous studies focused on the prevalence and prevention of fibroid among women in general, especially with regards to the biomedical science perspective. However, little attention has been given to social dimension of this medical condition particularly among Celibate-women. This study therefore investigated the prevalence and prevention of fibroid among Celibate-women, in the Catholic Ecclesiastical Province of Ibadan, Nigeria. The Data collection technique was triangulated, hence 375 questionnaires were administered on the Celibate-women through a total population sampling technique while key informant interview were conducted for 28 purposively selected respondents. Findings revealed a prevalence rate of 48.0% among the Celibate-women. No specific preventive measure against fibroid was reported; however 48.3% reported that they would have preferred traditional preventive medicine, while 35.2% indicated preference for orthodox medicine. There is high prevalence of fibroid among Celibate-women and its prevention is characterized by uncertainties among this group of women in the Catholic Ecclesiastical province of Ibadan. There is need to sensitize Celibate-women on the risk of fibroid.