This paper presents theoretical and empirical research on the activities and attitudes of a family business owner regarding marketing as a business function. The development of successful business relationships of a family business is tightly connected with the activities of the business owner. The theoretical review examined numerous family and non-family business studies by analyzing the existing paradigms of marketing management as a whole. The empirical research, surveying 420 family businesses in Serbia, defined the overall role of the family business owner in customer relationship management regarding business-to-business (B2B) and business-to-consumer (B2C) relationships. Key findings suggest that the main difference in customer relationship management (CRM) between family and non-family companies is related to B2B relationships, which the family business owner is heavily involved in managing, in terms of invested time and responsibility. Future research should cover aspects of internationalization (to regional markets) because it is essential to cross-examine regional with local contacts of a family business owner, to provide full comprehension of the complexity of market relationships in a family business environment.
The application of exploratory and descriptive research at working points to the importance and the possibility of applying Balanced Scorecard in higher education institutions. The aim is to highlight good practice of implementation of the Balanced Scorecard in higher education and proposing performance indicators for each of the perspectives at the level of higher education institutions which could be used for monitoring and measuring the impact of higher educational institutions in Serbia. The proposed indicators are of a general nature and can be applied in any higher education institution, especially in developing countries in the context of the reform and development of a higher education system. The results of the research show the presence of performance indicators of higher educational institutions in the educational system of Serbia. They can be recognized in documents at the national level. They just have to be improved in terms of uniformity and universality.
This paper deals with the issue of planning the end-of-life phase of motor vehicle life cycles in Serbia and Montenegro. This topic is trending around sustainability issues, given the very unfavorable age structure of vehicles and the increasing import of used cars, which intensifies the problem of the number of waste vehicles. On average, a motor vehicle is in active use for a period of 10 to 15 years. Individual phases of its life cycle are indicated differently, using multiple parameters. All phases are influenced by many factors, but this paper focuses on the phases of active use and the end of life of a motor vehicle. This paper investigates these two phases in terms of the influencing elements. The main aim of this study is to lay the foundations for making adequate decisions on how to handle end-of-life vehicles, from the perspective of their drivers. The study includes performing quantitative research analysis via the k-means clustering technique on a sample of 1240 drivers (private and commercial vehicles), in order to draw concrete conclusions through appropriate statistical analysis. The key findings suggest that different market, business, and environment indicators define the phases of active use and end of life, throughout the life cycle of a motor vehicle. Future research will expand the sample to surrounding countries.
This research includes the analysis and comparison of long-term values of key business parameters of profit-oriented companies in Serbia, which are engaged in road transport of cargo or passengers. This paper takes into account the decreasing emissions of CO2 and its relation to the size of business (in terms of transported cargo or number of passengers), and thus by the company’s business success (income, profit). In the empirical part of this research—ecological, operational, and business factors were analyzed on a sample of road carriers from Serbia, i.e., the most common type of organized transport of people or physical goods. Key difference was made between large and small companies engaged in transport activities, followed by difference between those companies which have business activities only in Serbia, or engage also in international activities in the Balkan region (or in the rest of world). The main goal of this paper is to determine statistically significant differences between transport companies in terms of key performance indicators, depending on whether they operate only domestically or abroad. In relation to company size, this paper examined the sustainability of operations in the case of the largest transport companies, which represent half of the total transport activity in the country (by number of people transported or the amount of transported cargo), compared to all small carriers with less than 50 employees. Future research involves extending this sample of road transport companies to all Balkan countries, which have not yet become a part of the European Union and including additional operational as well as environmental indicators that are not conventionally measured during vehicle inspections.
Besides the distance learning has existed for a long time, for the great number of Higher Education Institutions it was the ''consequence'' of Covid-19 pandemic. This was case of HE Sector in Serbia. In some earlier research, the authors of this paper considered students' performance and their attitudes toward distance learning, separately. The main idea of this study is to investigate the correlation between student attitudes toward distance education and their achievements. The sample included students of The Academy of Applied Technical Studies Belgrade - Department of Belgrade Polytechnic, who attended different year of the same study programme. Students' achievements were measured through GPA and average efficiency within courses of the first, second and third years of study programme. In this research, two instruments were used - questionnaire and data related to students' scores. Research methods included descriptive statistics and correlation analysis. The obtained results could be useful for present and future research, improvements of educational process, instructors and stakeholders from this area.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.