Abstract-Ambient intelligence, as well as other fields of advanced applied science and technology, has a potential to improve quality of our lives. But the whole context, including psychological, and social aspects, have to be considered if we wish to make our technology resonating with user's real needs. The paper shows, how may rational choice theory and cognitive science contribute to describe and understand the mental processes which occupy user's mind during the appropriation stage of technology evaluation. As a main contribution, we present a simple model of appropriation, both verbally and in a semi-formal numerical form. Even though we are focused primarily on ambient intelligence, the model is generic enough to be applied in other fields too. The model implies, besides else, that enthusiasm induced by an early evaluation does not necessarily raise chances of success in the following appropriation stage.
Visitor management in protected areas requires knowledge of visitors—their numbers, time-space curves, motivation, behavior, and satisfaction as an important input. The systematic analysis, comparison, and synthesis of visitor monitoring methods, with the focus on methods for individual tracking, is conceptualized in the form of a mind map. The map serves as a basis for managed dialogues with experts from several protected areas in the Czech Republic. The theory and experts’ practical insight are processed by the means of systems analysis with the aim to formulate (1) a guideline for the integration of heterogeneous data about visitors and (2) the concept of an advanced intelligent software tour guide with an individual tracking function. The proposed concept aims to achieve comprehensive monitoring of visitors’ time-space behavior in the context of their socio-demographics, goals, preferences, feelings, and the resulting impressions. In addition, the visitor flows may be interactively influenced in a personalized way by the application, leading to better individual impressions and satisfaction, with full respect for the carrying capacity of the territory. Related challenges, such as the stimulation of visitors to use the application, are discussed. The ongoing experimental implementation of the concept as a part of a comprehensive destination application is mentioned at the end.
Academics perceive a great potential of virtual worlds in various areas, including tourism and education. efforts adapting the virtual worlds in practice are, however, still marginal. there is no clear definition of the virtual world.therefore the author of this article attempts to provide one. the paper also focuses on the barriers of a wider exploitation of the virtual worlds and discusses the principles that might help to increase their potential in tourism area. One of the principles -gamification -favours a wider adaptation of the virtual worlds in tourism. Applying gamification principles provides visitors with some unique experiences while serving as a powerful marketing tool for institutions. the benefits of implementing tourism education activities based on cooperative principles set in an immersive environment of the virtual worlds are depicted afterwards. finally, this paper includes successful case studies, which show advantages and drawbacks of some approaches in exploiting the virtual worlds in tourism and tourism education.
Language learning in tourism is increasingly embracing digital technologies for both synchronous and asynchronous content delivery and interaction. Blended learning combining online and traditional face-to-face forms as well as immersive forms such as 3D virtual worlds, where participants may travel as they learn from the comfort of their sofa, offer promising benefits, namely in times of pandemic and other turbulent events. Involving culturally and geographically distant tutors in the learning process may increase learners’ motivation as well as satisfaction, provided that the course curricula and lesson plans utilize the potential by appropriate selection of activities. Despite all the potential benefits, however, troubles caused by the increased complexity of digitally enhanced courses may ruin learners’ experience. The paper provides a conceptual basis for a systemic approach in planning, creating, and delivering courses, considering both technical and psychological aspects, which may assist in the prevention or mitigation of the challenges. To provide a relevant context, presentations of several language schools are briefly examined. The study of changes in their presentations between 2014 and 2021, in the light of web search trends, provides an additional glimpse into the evolution of the adoption and perception of relevant forms of education and technologies, further supporting the necessity of a systematic approach. Experience from three separate projects implementing innovative language courses collected both qualitatively and quantitatively via questionnaires is summarized, pointing out both successes and challenges.
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