There is increasing pressure for society to move towards more sustainable use of its resources, and calls in the literature have been made to reassess marketing's role in achieving such goals.This research examines how key behavioural factors influence household water use, in the context of a social marketing programme to reduce household water consumption. A model of the key drivers of household water consumption is developed and tested using a sample of 909 households in a regional city in Australia. The findings from this study support the model developed and show that in the absence of price as a rationing mechanism, the social marketing programme significantly reduces household water consumption. This is the first study to develop a comprehensive and empirically tested model of the nonAprice drivers of household water consumption, within the context of a social marketing intervention. The findings make a contribution to the field of consumer behaviour and social marketing by illustrating key behavioural drivers of water consumption.Consequently the study also shows how marketers can assist in preserving essential goods and services such as water.

The purpose of this study was to assess the extent to which preferential personal attraction was associated with behavioral similarity among newly acquainted children. Participants included 69 focal children, selected from a sample of 236 7-year-old children who met, for the first time, in same-sex quartets (n = 59) for a free-play session. Within each of these quartets, a "discriminating child" was identified; this child expressed a clear preference for one of his or her playmates over one other of her or his quartet playmates. Preference was determined sociometrically after the children became acquainted during free play. The results indicated that "discriminating" children were more behaviorally similar to preferred playmates than to nonpreferred playmates both in terms of cognitive play style and social participation. Implications of the findings are discussed in terms of the relation to the acquaintanceship process.

Additional information:Use policyThe full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-prot purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.Please consult the full DRO policy for further details. Sociality and electricity: the influence of household dynamics on everyday consumptionAbstract:Our paper investigates household practices that use electricity, their relation to systems of provision and the enactment of domestic sociality. The results of this research conducted in the UK shed light on puzzling variations in electricity consumption across households posed by previous research. We argue for the need to attend to how household socialites influence and are influenced by electrical services and trace the links between these dynamics and the effects of wider cultural and socio-economic forces.

(2014) The role and application of social marketing in managing water consumption: a case study.

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