The new venture creation process is essentially different from the process of managing an established business. Scholars suggest that many current mainstream teaching methods and tools used in entrepreneurship education (EE) are rooted in classical economic theory and do not fully address the specific nature of new venture creation. They also point at a shortage of native EE methods and tools developed specifically for the early-stage new venture creation process. We respond to this challenge through (a) a careful scrutiny of one of the most popular EE tools—the Business Model Canvas and (b) a novel and native EE Experiential Pattern-Matching method to support and complement the Business Model Canvas (and other similar EE tools). We advance our theoretical understanding of experience-based learning in EE settings by embedding the Experiential Pattern-Matching method into a Dynamic Experiential Process Framework that assists entrepreneurship educators in developing effective curricula and improving individual- and team-based learning throughout the educational process of new venture creation.
The generation "Z" was born into the digital information society, with smartphones, tablet PCs and social media replacing a huge chunk of the traditional learning tools and earlier forms of educational enquiry. As this generation of "virtual learners" is entering into both the workplace and the higher education classrooms, the yesteryears traditional teaching and learning methods have become obsolete. Learner-centered instruction designs enabled by modern ICT are taking preference over expository teaching methods. However, at the same time, most of the educational sectors have surprisingly lacked behind compared to how modern day ICT have infiltrated into every sphere of the larger society. In this study, we contend that even though most academic curriculum has arguably remained the same since the 1950s (Gonzalez et al., 2000), there is a looming change that will befall on how the 21 st century education is organized. We use arguments for the adoption of videography in business education and the entrepreneurship discipline in particular to elucidate the challenges and competitive landscape of ICT infiltration into the mainstream academia.
Changing environment requires not just creativity, but disruptive creativity. The traditional planning paradigm within business organizations heavily relies on long- and short-term forecasting in order to predict the future and plan accordingly. However, a large share of business development is now characterized by rapid changes, inconsistency and unpredictability. Taking that into account a key task for managers is to explore and innovate in chaotic conditions, but how can owner–managers, business leaders and the employees respond to such rapid changes without the appropriate skillset and educational background? This study calls for the modernization of enterprise education systems in order to provide students and graduates with tools relevant to the changing requirements of the business environment. We argue that such needed mastery of unconventional innovative thinking and acting “as if” rather have a lot in common with art education concepts and theatrical skills. Using videography as an example, we illustrate how advances in digital technology can help incorporate such theatrical concepts into enterprise education. As a contribution we provide insights and falsifiable propositions toward a renewal and revitalization of enterprise education pedagogy.
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