This paper applies the stereotype change theory to help bridge a major literature gap on co-branding partner selection: why both identical and highly different brand pairs often fail. We argue that, given that a primary goal of establishing a co-branding alliance is to positively revise consumers’ beliefs about important attributes of the allying brands, the case of no belief-revision can lead to a failure of the alliance. We show that both an identical and a highly incongruent partnership in terms of attribute-level difference can fail due to the lack of belief-revision. We report that a moderately incongruent brand pair is a promising decision on co-branding partner selection. In doing so, our research contributes to the explanation of why the two “extreme” types of co-branding alliances may fail from the perspective of consumer evaluation. For brand managers, we offer a normative guideline for co-branding partner selection.
Background
We aimed to investigate the effect of a low‐protein intake on all‐cause mortality in subjects with an estimated glomerular filtration rate (eGFR) ≧60 mL/min/1.73 m2 with or without albuminuria using data from the National Health and Nutrition Examination Survey (NHANES).
Methods
We analysed participants in the NHANES from 2003 to 2010. We excluded participants with an eGFR less than 60 mL/min/1.73 m2 from the analyses. Low‐protein intake was defined as a protein intake of less than 0.8 g/kg/day. The Healthy Eating Index 2010 was used to assess diet quality. The vital status of all participants in the NHANES was determined by linking to the National Death Index through the end of 2011. The hazard ratios (HRs) for the association of low‐protein intake and mortality were determined using weighted Cox proportional hazards regression models.
Results
A total of 7730 participants were included in the analyses. After a median follow up of 4.7 years, 462 participants died. A low‐protein intake was associated with a higher risk of mortality (HRs 1.394, 95% CI 1.121‐1.734, P = .004) with adjustment for diet quality and relevant risk factors. The higher risk of mortality associated with a low‐protein intake was consistent in subjects with or without albuminuria (P interaction .280).
Conclusion
A protein intake of less than 0.8 g/kg/day was associated with a higher risk of mortality in subjects with an eGFR ≧60 mL/min/1.73 m2, irrespective of whether they had albuminuria.
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Ixorapeptide I and Ixorapeptide II, Bioactive Peptides Isolated from Ixora coccinea. -The Me-OH extract of the tropical roadside plant exhibits significant anti-platelet aggregation and anti-inflammatory effects. Compound (I) exhibits selective potency against Hep3B liver cancer cell line, while compound (II) inhibits superoxide-anion generation.
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