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The modern consumer is now more attentive towards animal welfare practices and this represents an important factor when purchasing meat, whereby ethical, sociological and economic implications are evaluated. In addition, the socio-demographic characteristics of consumers evidence different sensitivities with regard to selection patterns and consumption styles. This study aims to explore the role of Gender in beef meat purchasing preferences, assessing consumer awareness of responsibility towards animal welfare, through the use of cross-tabulation with v 2 to test the different behaviour of men and women and the use of principal component analysis and cluster analysis to classify attitudes of choice according to gender. Among the research aims, this study examined consumer attitudes towards certain 'ethically incorrect' animal products, as well as their awareness of the institutional responsibility in controlling animal welfare standards during the meat production process. The study conducted in Northwest Italy, involving 512 respondents, shows that women are more sensitive to AW aspects and place trust in those responsible for certification of animal welfare standards, such as veterinarians and consumer associations, and also shows that it is possible to identify an 'animal welfare sensitive' profile of meat consumer. HIGHLIGHTSModern consumer evaluates ethical, sociological and economic implications in animal friendly meat purchasing process Gender affects awareness of the responsibilities of veterinary, public health control bodies and consumer associations to verify animal welfare Cluster highlighted consumer differences in perception towards animal welfare ARTICLE HISTORY

The challenge of developing a sustainable production system includes the reduction of emissions, the efficient use of resources, and the transition to renewable energy. The bioeconomy proposes a development model aimed at reducing impacts and risks associated with the use of non-renewable resources considering the life cycle of products. The European Union is promoting products from renewable sources focused on biochemicals and bio-based plastics, which are high added value products when compared to biofuels. The aim of this paper is to consider sustainability in terms of the environmental, economic, and social aspects of use of bio-based plastics in the fruit chain, considering the case study of raspberry supply chains in northwestern Italy. Different analyses (life-cycle assessment (LCA), life-cycle costing (LCC), and externality assessment (ExA)) were used to assess the impacts along the whole chain by means of an integrated approach. The results show that the bio-based plastic scenario has lower environmental and social impacts than the conventional one, whereas the latter is the best choice according to a classic economic approach. The introduction of bio-based plastics as a replacement for traditional plastics in agri-food chains is the first step toward the use of renewable resources with a low impact on society.

Consumers can be important active contributors to a sustainable society by selecting foods that are produced respecting environmental and socially ethical standards. In the fruit sector, sustainability issues are often associated with imprecisely defined concepts such as "locally grown", "freshness" and "local product". This study has investigated raspberries (Rubus idaeus L.) and blueberries (Vaccinium corymbosum L.) purchases in order to identify how berry fruits choice attributes are ranked by consumers in two Italian Regions, using a choice experiment (best-worst methodology). Twelve attributes-that indirectly refer to the concept of environmental sustainability-have been investigated. According to the preferences expressed by our sample of retail purchasers (n = 669), the results show that the reasons for the purchase of berries are associated with numerous parameters among which freshness and product origin are the most important and price was not ranked as so relevant. These findings indirectly testify the consumer attention towards the sustainability of local production and the link between sustainability and territory. Therefore, we can presume that the improvement of consumer familiarity with attributes such as "locally grown" and "local product" could support more eco-friendly consumption of raspberries and blueberries.

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