Social psychological research has sought to understand and mitigate the psychological barriers that block women's interest, performance, and advancement in male-dominated, agentic roles (e.g., science, technology, engineering, and math). Research has not, however, correspondingly examined men's underrepresentation in communal roles, traditionally occupied by women (e.g., careers in health care, early childhood education, and domestic roles including child care). In this article, we seek to provide a roadmap for research on this underexamined inequality by (a) outlining the benefits of increasing men's representation in communal roles; (b) reviewing cultural, evolutionary, and historical perspectives on the asymmetry in status assigned to men's and women's roles; and (c) articulating the role of gender stereotypes in creating social and psychological barriers to men's interest and inclusion in communal roles. We argue that promoting equal opportunities for both women and men requires a better understanding of the psychological barriers to men's involvement in communal roles.

The attrition of women in academic careers is a major concern, particularly in Science, Technology, Engineering, and Mathematics subjects. One factor that can contribute to the attrition is the lack of visible role models for women in academia. At early career stages, the behaviour of the local community may play a formative role in identifying ingroup role models, shaping women’s impressions of whether or not they can be successful in academia. One common and formative setting to observe role models is the local departmental academic seminar, talk, or presentation. We thus quantified women’s visibility through the question-asking behaviour of academics at seminars using observations and an online survey. From the survey responses of over 600 academics in 20 countries, we found that women reported asking fewer questions after seminars compared to men. This impression was supported by observational data from almost 250 seminars in 10 countries: women audience members asked absolutely and proportionally fewer questions than male audience members. When asked why they did not ask questions when they wanted to, women, more than men, endorsed internal factors (e.g., not working up the nerve). However, our observations suggest that structural factors might also play a role; when a man was the first to ask a question, or there were fewer questions, women asked proportionally fewer questions. Attempts to counteract the latter effect by manipulating the time for questions (in an effort to provoke more questions) in two departments were unsuccessful. We propose alternative recommendations for creating an environment that makes everyone feel more comfortable to ask questions, thus promoting equal visibility for women and members of other less visible groups.

Gender inequality at home continues to constrain gender equality at work. How do the gender disparities in domestic labor that children observe between their parents predict those children's visions for their future roles? The present research examined how parents' behaviors and implicit associations concerning domestic roles, over and above their explicit beliefs, predict their children's future aspirations. Data from 326 children aged 7 to 13 years revealed that mothers' explicit beliefs about domestic gender roles predicted the beliefs held by their children. In addition, when fathers enacted or espoused a more egalitarian distribution of household labor, their daughters in particular expressed a greater interest in working outside the home and having a less stereotypical occupation. Fathers' implicit gender-role associations also uniquely predicted daughters' (but not sons') occupational preferences. These findings suggest that a more balanced division of household labor between parents might promote greater workforce equality in future generations.

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In the present research, we applied a goal-congruity perspective – the proposition that men and women seek out roles that afford their internalized values (Diekman et al., 2017) – to better understand the degree to which careers in healthcare, early education, and domestic roles (HEED; Croft et al., 2015) are devalued in society. Our first goal was to test the hypothesis that men, relative to women, are less interested in pursuing HEED careers in part because they are less likely than women to endorse communal values. A second, more novel goal was to extend goal congruity theory to examine whether gender differences in communal values also predict the belief that HEED careers add worth to society and are deserving of higher salaries. In three studies of undergraduate students (total N = 979), we tested the predictive role of communal values (i.e., a focus on caring for others), as distinct from agentic values (i.e., a focus on status, competition, and wealth; Bakan, 1966). Consistent with goal congruity theory, Studies 1 and 2 revealed that men’s lower interest in adopting HEED careers, such as nursing and elementary education, was partially mediated by men’s (compared to women’s) lower communal values. Extending the theory, all three studies also documented a general tendency to see HEED as having relatively lower worth to society compared to STEM careers. As expected, communal values predicted perceiving higher societal worth in HEED careers, as well as supporting increases in HEED salaries. Thus, gender differences in communal values accounted for men’s (compared to women’s) tendency to perceive HEED careers as having less societal worth and less deserving of salary increases. In turn, gender differences in perceived societal worth of HEED itself predicted men’s relatively lower interest in pursuing HEED careers. In no instance, did agentic values better explain the gender difference in HEED interest or perceived worth. These findings have important implications for how we understand the value that society places on occupations typically occupied by women versus men.