Metaphor and simplification strategies in the design of tourist guidebooks

Tsai, Chih Yung; Lo, Chieh Ling; Tseng, Hsiao-Ting

doi:10.1080/02533839.2017.1356691

Cited by 2 publications

(2 citation statements)

References 15 publications

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“…Metaphors can be used to understand and discover abstract, theoretical or new phenomena (Yob, 2003). They reflect incomplete or implied messages rather than communicating a message clearly (Tsai, Lo, & Tseng, 2017). Metaphors could sometimes lead to expressions that could be considered inaccurate (Caspi, 2018).…”

Section: Figure 1 the Basic Communication Modelmentioning

confidence: 99%

Metaphorical Perceptions of Preservice Social Studies Teachers About the Communication Skills

Aydemir¹,

Çetin²

2022

IJPES

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The study aimed to determine the perceptions of preservice social studies teachers about communication; metaphors were employed to determine communication skill perceptions. In the study, a qualitative research method known as phenomenology design was employed. The study group included 127 preservice social studies teachers in various classes. In the study, metaphoric perceptions form was used to collect the data. The collected data were analysed with content analysis. The study findings demonstrated that preservice social studies teachers produced 36 valid metaphors in 7 different conceptual categories (a requirement, a nonverbal code system, a mutual process, a positive connotation, a unifying element, a dynamic phenomenon, communication as a method to reflect ideas). The total metaphor count and metaphor frequencies revealed that the highest number of metaphors was produced in the communications as a requirement category. The most repeated metaphor in this category was the requirement of water to sustain life. In this category, concepts such as blood, breathing, and oxygen, which are important for human life, were expressed as metaphors that represented communication skills.

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Section: Figure 1 the Basic Communication Modelmentioning

confidence: 99%

Metaphorical Perceptions of Preservice Social Studies Teachers About the Communication Skills

Aydemir¹,

Çetin²

2022

IJPES

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“…Previous studies on multimedia cartography have been conducted to determine the importance of specific design features in facilitating individual recognition regardless of the medium of representation. For example, Tsai et al (2017) examined how the use of EL 37,4 simplification and metaphor can affect the design of tourist guidebooks. They found that the use of metaphor can be useful to achieve semantic conveyance.…”

Section: Literature Reviewmentioning

confidence: 99%

Effects of map design characteristics on users’ search performance and cognitive load

Al-Samarraie

Eldenfria

Price

et al. 2019

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Purpose This paper aims to investigate the influence of map design characteristics on users’ cognitive load and search performance. Two design conditions (symbolic vs non-symbolic) were used to evaluate users’ ability to locate a place of interest. Design/methodology/approach A total of 19 students (10 male and 9 female, 20-23 years old) participated in this study. The time required for subjects to find a place in the two conditions was used to estimate their searching performance. An electroencephalogram (EEG) device was used to examine students’ cognitive load using event-related desynchronization percentages of alpha, beta and theta brain wave rhythms. Findings The results showed that subjects needed more time to find a place in the non-symbolic condition than the symbolic condition. The EEG data, however, revealed that users experienced higher cognitive load when searching for a place in the symbolic condition. The authors found that the design characteristics of the map significantly influenced users’ brain activity, thus impacting their search performance. Originality/value Outcomes from this study can be used by cartographic designers and scholars to understand how certain design characteristics can trigger cognitive activity to improve users' searching experience and efficiency.

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Metaphor and simplification strategies in the design of tourist guidebooks

Cited by 2 publications

References 15 publications

Metaphorical Perceptions of Preservice Social Studies Teachers About the Communication Skills

Metaphorical Perceptions of Preservice Social Studies Teachers About the Communication Skills

Effects of map design characteristics on users’ search performance and cognitive load

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