Users’ Mental Model Pattern for User Interface Design of Mobile Shopping Apps

Turumugon, Punitha; Baharum, Aslina; Hanapi, Rozita; Kamarudin, Nurfaizah; Rahim, Emelia Abdul; Omar, Muhamad Khalil

doi:10.1166/asl.2018.10707

Cited by 7 publications

(2 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The questionnaire group of 204 subjects were randomly recruited from public online platforms, all possessing reading and writing skills. With a larger proportion of participants being female, different genders had different mental models on the UI of mobile shopping apps (Turumugon et al 2018). The main occupations were students and company employees.…”

Section: Research Subjectsmentioning

confidence: 99%

Interface design for the mobile terminal for furniture shopping in the post-epidemic era: An empirical evidence of user demand collection

Zhang

Zhou

et al. 2023

BioRes

View full text Add to dashboard Cite

The Internet economy is flourishing, and the form of consumption has shifted from offline brick-and-mortar shopping to online consumption. At the same time, COVID-19 led to many offline stores being constrained in many ways, accelerating the conversion of shopping. The purpose of the study is to enable users to effectively use mobile products and optimize their service experience during furniture consumption. This study compares the relevant theories and the current state of research. Through qualitative and quantitative methods, user needs are investigated and data analysis is conducted to summarize interface improvement suggestions. The high-fidelity prototype design was conducted, and the interactive prototype was delivered to users for testing to verify the effect and feasibility of interface optimization and to propose improvement suggestions for the mobile terminal of furnishings.

show abstract

Section: Research Subjectsmentioning

confidence: 99%

Interface design for the mobile terminal for furniture shopping in the post-epidemic era: An empirical evidence of user demand collection

Zhang

Zhou

et al. 2023

BioRes

View full text Add to dashboard Cite

show abstract

“…As we all know, in mobile shopping platforms, there is no physical contact between the user, the seller, and the product. The shopping interface designs, such as product catalogs, search engines, price comparisons, and shopping carts, form the basis of user interaction with the shopping interface [13], and the limited app platform interface has a certain impact on the user's shopping willingness [14]. In addition, the visual presentation of a shopping interface is a key factor influencing consumers' purchase decisions and behaviors [15].…”

Section: Introductionmentioning

confidence: 99%

The Effects of Information Layout, Display Mode, and Gender Difference on the User Interface Design of Mobile Shopping Applications

Chen

Zhai

2023

IEEE Access

View full text Add to dashboard Cite

Online shopping has revolutionized our daily lives in the modern era. We can purchase needed goods on mobile shopping applications (apps) anytime and anywhere without leaving home. Especially during the COVID-19 pandemic, we have become increasingly dependent on various mobile shopping activities. However, the visual design of the shopping app interface often affects the user's interactive experience and the efficiency of browsing product information. In addition, gender differences are also worth being considered in the shopping interface design process. To achieve the goal, the research conducted a user study (N=40) of a 2 × 2 x 2 mixed factorial design (i.e., information layout x display mode x gender difference). Each participant performed four tasks during the experiment. The authors measured the task completion time, collected the subjective responses from the SUS and the 7-point Likert scale questionnaire, and interviewed participants. The results revealed that: (1) females perform faster in lighter mode when searching for information location, while males perform faster in darker mode. (2) The information layout affects the user's visual search performance and subjective evaluation; females prefer the list style, but men prefer the matrix style. (3) Participants (both males and females) perceived matrix style as more popular than list style in dark mode; however, the result was reversed in light mode. The findings generated from the research can serve as a good reference for the development of user experience in the user interface design of mobile shopping apps.

show abstract

Towards conscientiousness-based graphical user interface design guidelines

Alves

Nunes

Gonçalves

et al. 2022

Pers Ubiquit Comput

View full text Add to dashboard Cite