“…"Localism is one of the defining concepts of modern surfing" (Scott, 2003: web site) and is seen by some as "the dark side of surfing" (Olivier, 2010(Olivier, , p. 1224. Despite localism becoming a frequent topic of commercially popular mediums such as News media, surfing books (Fitzjones et al, 1998;and Wade, 2007), magazines and online forums, it remains a relatively under-explored topic in academic research (notable exceptions include Lanagan, 2003;Bennett, 2004;Booth, 2004;Sweeney, 2005;Waitt, 2008, & Olivier, 2010. Therefore, further academic study of localism is timely in order to explore the phenomenon in greater detail.…”