Young working women's purchase intention towards organic cosmetic products

Tewary, Tavishi; Gupta, Ashish; Mishra, Vaibhav; Kumar, Jitender

doi:10.1504/ijebr.2021.116351

Cited by 6 publications

(4 citation statements)

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“…Pendekatan analisis kuantitatif digunakan dalam penelitian ini. Pendekatan kuantitatif digunakan untuk menganalisis sampel dan populasi yang ditentukan, menggunakan instrumen pernyataan untuk mengumpulkan data, dan menganalisis hipotesis yang diajukan (Sugiyono, 2013).…”

Section: Metode Penelitianunclassified

“…Indikator pernyataan yang digunakan dalam penelitian ini diadaptasi dari beberapa penelitian sebelumnya. Purchase intention diadaptasi dari penelitian Chin et al ( 2018), Mamun et al (2020), Nguyen et al (2019); green marketing (Paço et al, 2014;Pickett-Baker & Ozaki, 2008;Shabbir et al, 2020;Vilkaite-Vaitone et al, 2022); environmental concern (Albayrak et al, 2013;Nekmahmud & Fekete-Farkas, 2020;Prakash et al, 2019;Tewary et al, 2021); attitude toward behavior (Matthes & Wonneberger, 2014;Sreen et al, 2018;Tewary et al, 2021).…”

Section: Operasional Variabelunclassified

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Pengaruh Green marketing, Environmental concern, dan Attitude toward behavior terhadap Purchase intention: Studi Pada Laki-kaki Pengguna Skincare Lokal di DKI Jakarta

Vannia,

Muhammad Sadat,

Pratama Sari

2023

JBMK

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Saat ini skincare juga digunakan oleh pria, tidak hanya wanita. Mereka sadar bahwa menjaga dan merawat kulit merupakan kebutuhan setiap individu. Bersamaan dengan itu, dalam beberapa dekade terakhir, isu lingkungan mendapat perhatian publik dan kepedulian masyarakat terhadap lingkungan semakin meningkat. Mereka mulai menyadari bahwa aktivitas sekecil apapun yang dilakukan oleh manusia akan berdampak pada lingkungan, dan salah satu bentuk kepedulian mereka terhadap lingkungan adalah dengan menggunakan produk yang lebih ramah lingkungan. Penelitian ini bertujuan untuk menganalisis dan mengetahui pengaruh green marketing, environmental concern, dan attitude toward behavior terhadap purchase intention pada pria pengguna skincare di DKI Jakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan software AMOS 21. Sampel yang digunakan sebanyak 243 partisipan, dengan teknik pengambilan sampel menggunakan purposive sampling. Hasil penelitian menunjukan bahwa green marketing secara signifikan tidak berpengaruh terhadap purchase intention. Environmental concern berpengaruh positif dan signifikan terhadap purchase intention. Attitude toward behavior berpengaruh positif dan signifikan terhadap purchase intention.

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Section: Metode Penelitianunclassified

Section: Operasional Variabelunclassified

Pengaruh Green marketing, Environmental concern, dan Attitude toward behavior terhadap Purchase intention: Studi Pada Laki-kaki Pengguna Skincare Lokal di DKI Jakarta

Vannia,

Muhammad Sadat,

Pratama Sari

2023

JBMK

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“…Also, people high on health and environmental consciousness were willing to pay a higher price for these products. A study by Tewary et al 38 among young working women in India revealed that health consciousness (along with environment consciousness) significantly and positively impacted the attitude towards purchasing organic cosmetic products. Similar results were revealed in a study by Amin et al 39 about the attitude of Pakistani women towards eco-friendly cosmetics products.…”

Section: Theoretical Framework and Review Of Literaturementioning

confidence: 99%

A Research-based Approach to Identify the Health-conscious Consumers in India

Menon

Chavadi

2022

Metamorphosis: A Journal of Management Research

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With the current pandemic, the health-conscious consumer segment, a niche segment, has emerged as a major market for a range of products and services. It is necessary for marketers to identify and profile the health-conscious consumers in the country to devise the right segmentation, targeting, and positioning (STP) strategy and to design a consumer-centric marketing mix. The scales used to measure health consciousness and related concepts are developed and tested in the West and there is no such scale that fits India’s demographic and cultural context. The objective of this study was to conceptualize a reliable health consciousness scale that is relevant to India. This was a quantitative study that was conducted in April–May 2021. Items to be included in the scale were derived based on the review of existing literature and brainstorming among target respondents. Confirmatory factor analysis was used for data reduction. A series of principal component factor analyses using Varimax yielded 12 scale items that loaded onto three factors—health involvement, health responsibility, and health awareness. Scale items were tested for validity and reliability—measures tested include Cronbach’s alpha, composite reliability, discriminant validity, and average variance extracted. SPSS version 20 and AMOS version 20 were used to analyse data. This study yielded a health consciousness scale that can be used to identify health-conscious consumers in India.

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“…Possibly, it also reflects consumers’ hesitance in procuring organic cosmetics. Thus, numerous studies have called for an extensive analysis to understand consumers’ purchase behaviour of organic cosmetics (Ghazali et al, 2017; Tewary et al, 2021; Zollo et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

Does External Attribution Motivate Pessimistic Consumers to Purchase Organic Cosmetics?

Bharti

Jabeen

Sadiq

et al. 2022

Australasian Marketing Journal

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With the increased focus on environmental preservation and consumer well-being, the sale of organic cosmetics across the globe is gradually increasing. However, consumer hesitancy exists due to the nascent stage of the organic cosmetic market. The current study investigates the role of external attribution in increasing pessimistic consumers’ organic purchase behaviour and subjective well-being. It also examines how consumers’ purchase behaviour of organic cosmetics mediates the hypothesised relationships. The proposed conceptual model is grounded in the Conservation of Resources (COR) theory and tested through data from 613 consumers from Amazon MTurk. We found that pessimistic consumers do not purchase organic cosmetics, which, in turn, reduces their subjective well-being. However, external attribution significantly and positively moderates the negative influence of consumers’ pessimism on their purchase behaviour of organic cosmetics and their subjective well-being. In addition, we discovered that pessimistic consumers could conserve their psychological resources through external attribution, helping them reduce their scepticism towards organic cosmetics and adopt such products. Furthermore, the study’s findings highlight the need for managers to develop effective marketing strategies that increase pessimistic consumers’ well-being. Particularly, marketing strategies that emphasise the environmental and health benefits of using organic cosmetics over conventional cosmetics should be devised.

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Young working women's purchase intention towards organic cosmetic products

Cited by 6 publications

References 0 publications

Pengaruh Green marketing, Environmental concern, dan Attitude toward behavior terhadap Purchase intention: Studi Pada Laki-kaki Pengguna Skincare Lokal di DKI Jakarta

Pengaruh Green marketing, Environmental concern, dan Attitude toward behavior terhadap Purchase intention: Studi Pada Laki-kaki Pengguna Skincare Lokal di DKI Jakarta

A Research-based Approach to Identify the Health-conscious Consumers in India

Does External Attribution Motivate Pessimistic Consumers to Purchase Organic Cosmetics?

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