Elemental chromium orders antiferromagnetically near room temperature, but the ordering temperature can be driven to zero by applying large pressures. We combine diamond anvil cell and synchrotron x-ray diffraction techniques to measure directly the spin and charge order in the pure metal at the approach to its quantum critical point. Both spin and charge order are suppressed exponentially with pressure, well beyond the region where disorder cuts off such a simple evolution, and they maintain a harmonic scaling relationship over decades in scattering intensity. By comparing the development of the order parameter with that of the magnetic wave vector, it is possible to ascribe the destruction of antiferromagnetism to the growth in electron kinetic energy relative to the underlying magnetic exchange interaction. DOI: 10.1103/PhysRevLett.99.137201 PACS numbers: 75.10.Lp, 75.30.Fv, 78.70.Ck, 81.30.Bx Electrons carry not only charge but also spin, and how magnetic order develops in metals where charge carriers remain itinerant continues to be a central problem in both condensed matter and device physics. As technology progresses and device dimensions shrink, quantum effects become more pronounced and a variety of potential ground states can emerge with coupled charge, spin, and orbital order [1]. These effects are most acute near quantum phase transitions, where magnetism first emerges at the absolute zero of temperature [2,3]. In particular, antiferromagnetic coupling between interacting mobile electrons is believed to underlie some of the most profound puzzles in modern metal physics, most notably exotic superconductivity, heavy fermions, and other non-Fermi-liquid phenomena [4,5].Nevertheless, definitive characterization of quantum critical behavior in itinerant magnets has proved elusive. Direct order parameter studies of stoichiometric, itinerant ferromagnets suggest that the quantum phase transition is always first order, shrouding the critical behavior [6]. Quantum critical behavior in itinerant antiferromagnets has been observed using indirect probes such as electrical transport and specific heat [5], but no direct studies of the order parameter of stoichiometric antiferromagnets exist. As a further complication, the effects of chemical doping and substitution are amplified at a quantum phase transition, where materials become ''hypersensitive'' to disorder [7].Directly observing the emergence of antiferromagnetism in a model stoichiometric system without the application of a symmetry-breaking field or dopant disorder would reveal fundamental aspects about the magnetic order itself. To this end, we present a direct x-ray diffraction study of the spin and charge order parameters in elemental chromium, the archetypical itinerant spin-density-wave (SDW) antiferromagnet, as the magnetic order is suppressed with pressure towards its quantum phase transition. Cr is attractive as a model system [8][9][10][11][12] and is particularly amenable to theoretical exposition given its simple bcc crystal lattice and well...