Women’s mass media exposure and maternal health awareness in Ota, Nigeria

Igbinoba, Angie Osarieme; Soola, Ebenezer Oludayo; Omojola, Oladokun; Odukoya, Jonathan A.; Adekeye, Olujide A; Salau, Odunayo Paul

doi:10.1080/23311886.2020.1766260

Cited by 22 publications

(27 citation statements)

References 25 publications

(36 reference statements)

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“…The present study observed that an increase in media awareness (watching television and reading newspaper) and wealth level could decrease the ratio of infant mortality. Literature described that media exposure and income level are associated with maternal outcomes [ 14 , 12 ]. Availability and utilization of health facility is determined an important risk factor of mortality rate among infants.…”

Section: Discussionmentioning

confidence: 99%

The Partial Least Squares Spline Model for Public Health Surveillance Data

Sadiq

Alnagar

Abdulrahman

et al. 2022

Computational and Mathematical Methods in Medicine

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Factor discovery of public health surveillance data is a crucial problem and extremely challenging from a scientific viewpoint with enormous applications in research studies. In this study, the main focus is to introduce the improved survival regression technique in the presence of multicollinearity, and hence, the partial least squares spline modeling approach is proposed. The proposed method is compared with the benchmark partial least squares Cox regression model in terms of accuracy based on the Akaike information criterion. Further, the optimal model is practiced on a real data set of infant mortality obtained from the Pakistan Demographic and Health Survey. This model is implemented to assess the significant risk factors of infant mortality. The recommended features contain key information about infant survival and could be useful in public health surveillance-related research.

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Section: Discussionmentioning

confidence: 99%

The Partial Least Squares Spline Model for Public Health Surveillance Data

Sadiq

Alnagar

Abdulrahman

et al. 2022

Computational and Mathematical Methods in Medicine

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“…Another crucial role of the media is that, it influences societal attitude and political view, changing cultures, business activities and increase awareness on health issues including maternal and child health [59]. It has also been established that information originating from the mass media are understandable to all receivers [60], which can make promotion and education on maternal health issues relatively less difficult [60,61].…”

Section: Discussionmentioning

confidence: 99%

Predictors of skilled birth attendance among married women in Cameroon: further analysis of 2018 Cameroon Demographic and Health Survey

Yaya

Zegeye²,

Seidu

et al. 2021

Reprod Health

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Background In Cameroon, maternal deaths remain high. The high maternal deaths in the country have been attributed to the low utilization of maternal healthcare services, including skilled birth attendance. This study examined the predictors of skilled birth services utilization among married women in Cameroon. Methods Data from the 2018 Cameroon Demographic and Health Survey was analyzed on 7881 married women of reproductive age (15–49 years). Both bivariate and multivariable logistic regression analyses were carried out to determine the predictors of skilled childbirth services. The results were presented with crude odds ratio (cOR) and adjusted odds ratio (aOR) and 95% confidence interval (CI). Results The coverage of skilled birth attendance among married women of reproductive age in Cameroon was 66.2%. After adjusting for potential confounders, media exposure (aOR = 1.46, 95% CI: 1.11–1.91), higher decision making (aOR = 1.88, 95% CI: 1.36–2.59), maternal education (aOR = 2.38, 95% CI; 1.65–3.42), place of residence (aOR = 0.50, 95% CI; 0.33–0.74), religion (aOR = 0.55, 95% CI; 0.35–0.87), economic status (aOR = 5.16, 95% CI; 2.58–10.30), wife beating attitude (aOR = 1.32, 95% CI; 1.05–1.65), parity (aOR = 0.62, 95% CI; 0.41–0.93) and skilled antenatal care (aOR = 14.46, 95% CI; 10.01–20.89) were found to be significant predictors of skilled birth attendance. Conclusions This study demonstrates that social, economic, regional, and cultural factors can act as barriers to skilled childbirth services utilization in Cameroon. Interventions that target women empowerment, antenatal care awareness and strengthening are needed, especially among the rural poor, to reduce barriers to care seeking. Maternal healthcare services utilization interventions and policies in Cameroon need to focus on specific equity gaps that relate to socio-economic status, maternal education, and the economic empowerment of women. Such policies and interventions should also aim at reducing geographical barriers to access to maternal healthcare services, including skilled birth attendance. Due to the presence of inequities in the use of skilled birth attendance services, programs aimed at social protection and empowerment of economically disadvantaged women are necessary for the achievement of the post-2015 targets and the Sustainable Development Goals. Plain English Summary Globally, Cameroon is one of the countries with high maternal deaths. Low utilization of maternal healthcare services, including skilled birth attendance have been found to account for the high maternal deaths in the country. This study sought to examine the factors associated with skilled childbirth services utilization among married women in Cameroon. Using data from the 2018 Cameroon Demographic and Health Survey, we found that the coverage of skilled birth attendance among married women of reproductive age in Cameroon is high. Factors such as higher decision-making power, higher maternal education, place of residence, religion, higher economic status, wife beating attitude, parity and skilled antenatal care were found to be the significant predictors of skilled birth attendance. This study has shown that socio-economic, regional and cultural factors account for the utilization of skilled childbirth services utilization in Cameroon. Interventions aimed at enhancing the utilization of skilled childbirth services in Cameroon should target women empowerment, antenatal care awareness creation and sensitization, especially among the rural poor, to reduce barriers to care seeking. Maternal healthcare services utilization interventions and policies in Cameroon need to focus on specific equity gaps that relate to socio-economic status, maternal education, and the economic empowerment of women.

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“…In Burkina Faso, exposure to a radio-based information campaign has been associated with an increase in reproductive healthcare-seeking behaviour [ 27 ]. Similarly, evidence from Nigeria found health-related media adverts to be the most common mean of maternal health awareness (It has to be noted that, in approximately 50% of the cases, adverts were retrieved on the internet and not on a TV or a radio) [ 28 ]. In order to explain these positive associations, researchers have often resorted to Bandura’s social learning theory [ 29 ].…”

Section: Communication Technologies and Reproductive Health–a Reviewmentioning

confidence: 99%

Which communication technology is effective for promoting reproductive health? Television, radio, and mobile phones in sub-Saharan Africa

Iacoella

Gassmann²,

Tirivayi³

2022

PLoS ONE

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The use of radio and television as means to spread reproductive health awareness in Sub-Saharan Africa has been extensive, and its impacts significant. More recently, other means of communication, such as mobile phones, have received the attention of researchers and policy makers as health communication tools. However, evidence on which of the two types of communication (i.e. passive communication from TV/radio, or active communication through phones) is more effective in fostering better reproductive health choices is sparse. This study aims to identify the potential influence of TV or radio ownership as opposed to cell phone ownership on contraceptive use and access to maternal healthcare. Cross-sectional, individual analysis from eleven high-maternal mortality Sub-Saharan African countries is conducted. A total of 78,000 women in union are included in the analysis. Results indicate that ownership of TV or radio is more weakly correlated to better outcomes than mobile phone ownership is. Results are stronger for lower educated women and robust across all levels of wealth. Interestingly, the study also finds that decision-making power is a relevant mediator of cell phone ownership on contraceptive use, but not on maternal healthcare access. A key takeaway from the study is that, while the role of television and radio appears to have diminished in recent years, mobile phones have become a key tool for empowerment and behavioural change among Sub-Saharan African women. Health communication policies should be designed to take into account the now prominent role of mobile phones in affecting health behaviours.

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Women’s mass media exposure and maternal health awareness in Ota, Nigeria

Cited by 22 publications

References 25 publications

The Partial Least Squares Spline Model for Public Health Surveillance Data

The Partial Least Squares Spline Model for Public Health Surveillance Data

Predictors of skilled birth attendance among married women in Cameroon: further analysis of 2018 Cameroon Demographic and Health Survey

Which communication technology is effective for promoting reproductive health? Television, radio, and mobile phones in sub-Saharan Africa

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