Nutrition is a crucial driving motive of human beings. When someone wants to increase his/her quality of life (QOL), he/she needs to consider some other factors additional to nutrition. Varieties and presentations of food and beverage (F&B) make it possible for us to enjoy them. Either they will be transported to the consumers in order to fulfill their basic needs or they may go and discover them in their natural environment. Another option is originating oenogastronomy tourism especially value added by side-trips, entertainment, and other activities. By converting terroirs into tourist destinations, we can attract people and in connection therewith reorganization of the aimed places can be triggered via having a vast number of people visiting the created destinations. While this adventurous path is flourishing, we deal with some new born concepts such as oenogastronomy, slow food, hedonism, and so on.Depending on the country, culture, and organizational background, these interactive changes take place. Research question of this paper resembles the chicken and an egg situation: "To what extend oenogastronomy serves for tourism and/or tourism serves for oenogastronomy?". Studies show the reciprocal relationship between the two concepts. Their interrelated connections affect each other's existence and size. Traveling and tourism are kind of leisure which involves getting away from various routines. Especially in a terroir where the grape production is possible, oenogastronomy flourishes as a crucial branch of tourism which directly increases leisure variety by affecting all the other related sectors. Actually, when tourists consume wine, the aim will be reached easier.