Willingness to Pay for Rose Attributes: Helping Provide Consumer Orientation to Breeding Programs

Chavez, Daniel; Palma, Marco A.; Byrne, David; Hall, Charles R.; Ribera, Luis A.

doi:10.1017/aae.2019.28

Cited by 6 publications

(12 citation statements)

References 34 publications

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“…orchids (Hinsley et al, 2015), roses (Chavez et al, 2020), cut flowers (Rihn et al, 2014(Rihn et al, , 2015(Rihn et al, , 2016(Rihn et al, , 2019Rombach et al, 2018), and sustainable plant attributes (Khachatryan et al, 2021;Yue et al, 2016).…”

Section: Discussionmentioning

confidence: 99%

Investigating consumer preferences for known wild provenance of plants within the horticultural trade

Blackhall-Miles

Fraser

Roberts

2023

Plants People Planet

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Although significant advances have been made in implementing international mechanisms to support the benefit sharing of natural resources in low and middle income countries, there are limited practical examples. Our research examines how the ornamental horticulture sector might be able to meet its benefit sharing requirements.Employing a consumer survey, we reveal the potential for monetary benefit sharing to emerge for plants with Known Wild Provenance. Our results indicate that although consumers value plants that have their Known Wild Provenance clearly labelled, the magnitude of this estimate is insufficient to generate meaningful monetary benefits. Summary• The global trade in ornamental plants is significant and growing. Historically, the relationship between the acquisition of novel plants from the wild for use in ornamental horticulture has been referred to as plant hunting. However, questions are now being raised about the ethical utilisation of biological resources and if those countries providing access to material from the wild are receiving adequate benefits. It is in this context that we examine if plants of Known Wild Provenance (KWP) are valued by UK consumers, and if a potential premium could be the basis of a benefit-sharing agreement.• Employing a choice experiment, we assess consumers' preferences and willingness to pay (WTP) for KWP.• Our analysis reveals that KWP did not prove to be a strong driver for plant buyers.• Although a positive WTP is generated it is relatively small. Thus, the ability of commercial horticulture to provide monetary benefits to support benefit sharing is likely limited. This result raises questions as to how benefit sharing might then be implemented if buyers of plants are not prepared to pay a price premium.

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Section: Discussionmentioning

confidence: 99%

Investigating consumer preferences for known wild provenance of plants within the horticultural trade

Blackhall-Miles

Fraser

Roberts

2023

Plants People Planet

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“…In terms of WTP in discrete choice models, Train and Weeks (2005) introduced that utility parameters in the logit model can be presented as an individual’s WTP. They described the model that uses normal and lognormal distributions for individual attributes utility parameters as “models in preference space,” whereas the model that uses distributions for WTP was called “models in WTP space.” In addition, they pointed out that the models in the WTP space are more suitable than the models in the preference space in terms of calculating WTP along with relaxing the first RUM assumption that individuals have a monotonic utility function (Chavez et al, 2020). Train and Weeks (2005) showed that we can simply manipulate the utility function to transform into the WTP space by dividing the attributes by the individual i ’s scale parameter ( k i ).…”

Section: Methods and Proceduresmentioning

confidence: 99%

Attributes that Influence Consumers’ Preferences for Choosing Locally Grown Food Sources During and After the COVID-19 Pandemic

Seo,

Hudson

2023

J. Agric. Appl. Econ.

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The objective of this study is to identify attributes that influenced consumers’ preferences when selecting locally grown food across different sources during and after the COVID-19 pandemic. We estimated the willingness to pay (WTP) for locally grown food sources. Results showed that respondents valued Freshness, Accessibility, Variety, and Risk Shift attributes, respectively. In addition, community-supported agriculture (CSAs) have the lowest WTP among other sources, and respondents valued CSAs’ general weaknesses more than their advantages when choosing where to purchase locally grown food. However, we found that increasing community outreach levels positively affects choice probabilities for CSAs over other sources.

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“…Ornamentals, including roses used in home, private, and public landscapes, promote human well-being, enhance air and water quality, reduce runoff and erosion, facilitate rain capture and stormwater management, reduce noise and dust pollution, and increase property values [ 31 ]. The rose industry contributed USD 777 million in direct economic impacts to the US economy in 2014 [ 32 ]. Rose growers produced ~37 million garden rose bushes worth USD 203 million in 2014 but only ~25 million bushes worth USD 168 million in 2019.…”

Section: Introductionmentioning

confidence: 99%

“…Disease resistance is not only the easiest control option to employ but also the most desired trait among consumers and the industry [ 35 , 36 ]. The willingness to pay for this and other adaptation traits is in the range of USD 10 to USD 15 per plant [ 32 ]. Producers and breeders benefit from long-market-life cultivars through increased returns for product investment.…”

Section: Introductionmentioning

confidence: 99%

Field Resistance to Rose Rosette Disease as Determined by Multi-Year Evaluations in Tennessee and Delaware

et al. 2023

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Rose rosette disease (RRD) caused by the rose rosette emaravirus (RRV) and transmitted by the eriophyid mite Phyllocoptes fructiphilus (Pf), both native to North America, has caused significant damage to roses over the last several decades. As cultural and chemical control of this disease is difficult and expensive, a field trial was established to systematically screen rose germplasm for potential sources of resistance. One hundred and eight rose accessions representing the diversity of rose germplasm were planted in Tennessee and Delaware, managed to encourage disease development, and evaluated for symptom development and viral presence for three years. All major commercial rose cultivars were susceptible to this viral disease to varying levels. The rose accessions with no or few symptoms were species accessions from the sections Cinnamomeae, Carolinae, Bracteatae, and Systylae or hybrids with these. Among these, some were asymptomatic; they displayed no symptoms but were infected by the virus. Their potential depends on their ability to serve as a source of viruses. The next step is to understand the mechanism of resistance and genetic control of the various sources of resistance identified.

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Willingness to Pay for Rose Attributes: Helping Provide Consumer Orientation to Breeding Programs

Cited by 6 publications

References 34 publications

Investigating consumer preferences for known wild provenance of plants within the horticultural trade

Investigating consumer preferences for known wild provenance of plants within the horticultural trade

Attributes that Influence Consumers’ Preferences for Choosing Locally Grown Food Sources During and After the COVID-19 Pandemic

Field Resistance to Rose Rosette Disease as Determined by Multi-Year Evaluations in Tennessee and Delaware

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