“…To find out what impacts person's eating habits, there are proposed several scales and factors, e.g., four category model of motivations to eat -coping, social, compliance and pleasure (Jackson et al, 2003). In the different eating motivation survey results indicate 15 main factors that explains eating motivations -liking, habits, need and hunger, health, convenience, pleasure, traditional eating, natural concerns, sociability, price, visual appeal, weight control, affect regulation, social norms and social images (Renner et al, 2012), health and nutritional value, sensory appeal, familiarity and convenience, feeling good and safety, and natural content (Ares, Gambaro, 2007), set of individual level factors, socialenvironmental and physical-environmental factors (Swan et al, 2015), food liking, emotional coping, selfcontrol with food, costs and health issues may influence food choice (Dressler, Smith, 2013), taste, economy, convenience, health and variety are also widely described factors that determines food choices (Finkelstein et al, 2004), consumer individual attitudes, perceptions, usage of available resources should be also considered (Urala, Lähteenmäki, 2006). Through analysing all these factors, it is possible to find out causes of healthy and unhealthy eating, which is important to promote healthy eating of public, reduce obesity rates, encourage to consume healthier foods (Finkelstein et al, 2004), decrease rates of diseases like high blood pressure, diabetes, heart diseases (Miller, Cassady, 2012).…”